Italian fashion house GUCCI and an American outdoor brand THE NORTH FACE collaborated on Spring 2021 capsule collection, that was inspired by the spirit of exploration. The collection features outerwear, ready-to-wear, footwear, as well as sleeping bags and tents.
The campaign is set in the Alps, and it evokes the aesthetic of the 70s – it follows a group of hikers, who take a trip to the great outdoors. In charge of photography was Daniel Shea, with art direction from Christopher Simmonds. Beauty is work of hair stylist Alex Brownsell, and makeup artist Thomas De Kluyver.
The collection will launch in #GucciPins in China from December 29, and around the world in the first weeks of January 2021.
Art direction: Christopher Simmonds
Makeup: Thomas de Kluyver
Music: ‘Bad Moon Rising’ by Creedence Clearwater Revival