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Area Used Almost 500,000 Crystals for Its First Couture Collection

Area Couture showcases brand’s love and passion for craft and creation.

© Area

Over the years, designers Beckett Fogg and Piotrek Panszcyzk have garnered a cult following of loyal fans and VIP clients, and 2020 has given them a new perspective. On January 28th, they presented Area’s debut couture collection, drawing from brand’s modern and timeless take on beauty and glamour.

COUTURE COLLECTIONS

© Area

For our debut Haute Couture collection we wanted to highlight our passion for custom tailoring, we feel like every type of body is beautiful and unique in its on way, we wanted to highlight that by playing with a range of silhouettes created to complement the wearer, showcasing that beauty and craft can feel exclusive in it’s core but at the same time include a range of body types. We like to create our own visual fantasy through fashion and craft, but on the other hand it’s important that our viewer can envision them selves in our pieces.

© Area

For this collection the designers have taken inspiration from ancient civilizations exploring the primal instinct of body adornment that has existed since the beginning of humanity creating a modern mythology.

 

© Area

The collction showcases designers’ love and passion for craft and creation, pioneering artistic embellishments, innovative textiles and techniques. They have respectfully followed the doctrine of couture while bringing a fresh new energy to the institution.

© Area

With this Couture collection we want to showcase our ability and dedication to creating beauty by hand. Every look in this collection has been developed over an extensive time of 6 months, and has been an ongoing collaboration between our studio in New York and our embroidery partners in India/globally. We are proud of all the hands that where involved in creating every single look, craft truly comes to fruition through a collaborative community and passion. – Fogg & Panszcyzk

© Area

The collection is brought to life with almost half a million crystals featuring a partnership with industry leaders Swarovski.

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