Fashion house JIL SANDER enlists the legendary photographer Joel Meyerowitz to capture their Fall Winter 2021.22 campaign featuring top models Marte Mei van Haaster and Malick Bodian. In charge of art direction was Heiko Keinath. Meyerowitz captured the campaign in Tuscany, where he lives, but also where designers Lucie and Luke Meier both lived when they first met, and where some of the most refined pieces of their collections are handmade by artisans. The campaign is part of an ongoing collaborative project for Jil Sander, and will be published into a book.
It was a privilege to collaborate and share ideas with a legend of photography and a thinker like Joel. He is a true innovator who has almost singlehandedly introduced colour into art photography. His sensitivity, sense of humor, and instinct for composition, turn reality into art – Lucie and Luke Meier
A photograph is an interruption in our flow of time… we are shaken out of our dream state for a brief moment of consciousness, where we suddenly see with the clarity of a newborn who is gifted with an old eye – Joel Meyerowitz
“Meyerowitz draws geometries and sculpts volumes with light and colour. A feature that has made his photography iconic, whimsical, and new, since 1960’s New York. Here he plays with fashion, abstraction, lyrical chromatic accents, and bodies, blurring the boundaries between subjectivity and objectivity. His images seem to suggest that we are interconnected, interdependent, not just as humans, but with space, nature, and our shadows.” – Jil Sander