There are a lot of nuances in buying property. It is especially important for a person to know how exactly a particular apartment may look. A platform that will help in this matter is virtual staging, where any seller or owner can virtually transform any room by taking specific steps. The interest in virtual performances is becoming more and more every day. It is not always possible to visit the property in person, and the COVID restrictions make the situation even more challenging. This is where virtual staging comes in handy.
What Is Special About Virtual Staging?
3D images are a useful tool that allows you to virtually consider options for how any room can be furnished and decorated. This is very convenient because you can observe any room in 360 degrees. Using this function, you get an idea of how this free space will be transformed in real life. The virtual staging platform allows viewing 3D projects from a smartphone, tablet, and a computer. Technologies allow you to immerse a person in a house that will be realistic, without losing the opportunity to consider everything in detail and evaluate the overall picture.
One virtual view for a salesperson pays off faster than people showing houses for several hours, so it’s a very effective solution. The smallest details are reflected better in virtual views than in real visits. Therefore, such views will be superior in quality, time, and visibility.
Virtual staging is a great idea if you know the interests of potential buyers and implement it individually for them. Traditional home staging lags behind virtual staging because everything is limited there. There are many different restrictions when it comes to decoration, decor, and much more. The virtual “demo” can provide a wide range of furnishing options and let a person see the apartment from a different angle.
And if in the process of construction, companies are just starting to use virtual technologies, then virtual excursions and advertising applications have already firmly entered our daily life. Every year, virtual staging technologies are developing more and more actively. This refers to marketing, sales, renovation and decor planning. Virtual solutions allow to effectively handle communication issues, solve problems of territorial remoteness, and serve as a link between banks and construction companies.
Marketing Tasks
According to the Ruward Real Estate Certification Center, virtual staging helps to make a decision to buy real estate 2 times faster. More than 80% of buyers say that virtual projects (virtua excursions) helped them make a purchase decision and better understand the layout of an apartment at the excavation stage, as research data from Barkley state.
Sales Tasks
Virtual tours are actively used by developers and real estate developers so that potential buyers can make a decision to buy a home faster. Most often, the main task of virtual staging is to increase the volume of sales of housing that has not yet been built or to demonstrate real estate located at a territorial distance from a person.
Branding Tasks
The WOW effect plays an important role here, and the impressions that users get while viewing the apartment work well. It is virtual staging that allows not only to show housing in the best possible light but also to broadcast certain values of the company, tell the buyer an impressive story, and make the user its main character. To do this, developers recreate design layouts, make objects interactive and accompany the “virtual tour” with a voice narration.
Human-engaging marketing techniques create a strong emotional bond between a buyer and an object the former intends to purchase. No 2D layout or photo develops a full-fledged sense of attachment in a person the way a 3D format does. It is the emotions received during an interactive online walk through a virtual nursery or bedroom that push a person to make a real deal.
Communication Tasks
Virtual staging not only serves as a marketing tool but also provides a person with visual answers to standard questions about the footage of an apartment, capacity, decoration, room volume, design, view from the window, and much more. The tool helps the buyer to compare several apartments in one residential complex under construction without going to remote areas.
Images from EMNYX by STIPFOLD – See the full story here
