Designers Christophe Lemaire and Sarah-Linh Tran presented LEMAIRE Spring Summer 2022 Collection, that explores comfort and freedom, with a fashion film directed by Jordane Chouzenoux. In charge of styling was Benoit Bethume, with casting direction from Henry Thomas, and beauty by hair stylist Pawel Solis, and makeup artist Carole Colombani. Stars of the video are Anania Orgeas, Angèle Metzger, Becky Skirrow, Craig Shimirimana, Emerson Lang, Filip Roseen, Francois Delacroix, Hitomi Higashi, Irene Guarenas, Leyla Greiss, Maggie Maurer, Mamadou Lo, Martina Boaretto Giuliano, Priscilla Cheseaux, Rachel Marx, Rebeca Solana, Rogier Bosschaart, Rosa Franjic, Rouguy Faye, Ryukun Imanishi, Yilan Hua, Yuuki Tang. The collection brings contemporary elegance, with light materials, flexible construction, relaxed shapes, and hybrid pieces that are modular and convertible. Designers also pay homage to a self-taught landscape artist Joseph Yoakum.
When you wake up in the morning and open your closet, you can dress simply, assembling an outfit more freely and with greater immediacy. Everything needs to be more composite, accessible and modular—outfits should come together easily. There are shapes common to all the seasons and each collection is created as a continuation of the last. We have opted for aterials and construction that offer more flexibility—the collars are convertible, the volume can be adjusted, and light hoods offer protection from the sun and rain. For example, a loose-fitting hooded dress can be worn at the beach, as an evening dress with a belt, or as a housecoat. The materials still look pretty when wrinkled. – Sarah-Linh Tran
We always have pieces that are made up without color, assembled, manufactured — with a raw fabric, one could say — and then only at that point are they dyed, immersed in color. We do so regularly. It’s nothing out of the ordinary but it’s really philosophical for us. I don’t want to speak in too grand of terms, but it’s almost spiritual, a matter of integrity. It’s an important process for us because the clothing ages differently — the fabric appears timeworn. For example, the stitching absorbs less dye than other areas, which creates tiny irregularities. It’s often very difficult to recreate the charm of clothes that you’ve worn countless times. The dyes and stitching bear the marks of time and the colors are wonderfully washed out — muted and a bit faded. Garment dyeing gives you a bit of that. – Christophe Lemaire