Vetements creative director Guram Gvasalia revealed his highly anticipated “secret project”, a new brand called VTMNTS. The brand made a debut with a Spring Summer 2022 menswear collection featuring 100 looks. “100 looks represent our 100% commitment to this industry.” – says the press release.
Gvasalia has launched Vetements with his brother Demna Gvasalia in 2014, changing the industry and reinventing the fashion cycle. When Demna left Vetements in 2019, Guram stayed at the helm of the brand. The new line was first announced in June via a teaser video and a private Instagram account named @vetements_secret_project.
VTMNTS shows the roots of the brand, but it’s easy to spot the differences between the two labels. There are very few jeans, only one hoodie, and no sneakers at all, but a relatively classic shoes. The collection features trucker jackets, puffers, straight-cut slacks and track pants, as well as the youthful T-shirts with bold print.