COS has gone through a rebrand of it’s own in 2022, it was a significant yet silent morphosis of the internationally acclaimed fashion brand. The house did not get rid of it’s minimalistic monochrome signature style. However, the aim is to drift further from the fast fashion brand, which in its own right for COS is a hard task. The brand is part of H&M Group, owned by Hennes & Mauritz alongside fashion brands H&M, Weekday, Monki, and ARKET. A runway show in London with some of the most sought after fresh faces and top models in town is certainly part of label’s branding awareness efforts.
The house also went with a logo design update (although a subtle one) while giving the overall facelift to it’s global image. What is easy for COS it’s a massive base of loyal customers, multitude of shoppers enjoying the fashion house’s minimalist approach to contemporary design.
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London Fashion Week COS runway was comprised of forty looks – celebrating the houses DNA. Great news for the fans of the brand, the Fall Winter 2022 COS runway collection is already on early sale.
The runway collection was styled for London Fashion Week by the renowned Fashion Editor Claire Richardson while in charge of the casting was Casting Director Anita Bitton. Some of the top models taking part of the runway were the face of COS campaign and supermodel Fernando Cabral, in addition to legendary faces such Sang Woo Kim, Edie Campbell, and Mark Vanderloo to name a few.
Discover all the looks from COS Fall Winter 2022 runway collection:
Fashion Editor Clare Richardson
Casting Director Anita Bitton
Models Ajok Madel, Anna K, Barbara Valente, Briana Michelle, Clement Chabernaud, Diana Achan, Edie Campbell, Fernando Cabral, Giedre Dukauskaite, Guinevere van Seenus, Heejung Park, Imari Karanja, Jadi Wegener, Jeremiah Berko Fourdjour, Jonas Glöer, Kesewa Aboah, Kirsty Hume, Leon Dame, Loulou Westlake, Malick Bodian, Malika El Maslouhi, Marianne Schroder, Mark Vanderloo, Mason Marchetti, Nora Attal, Ottawa Kwami, Philip Adomako, Sang Woo Kim, Sara Blomqvist, Taemin Park, Tim Schuhmacher, Varsha Thapa, Yoonmi Sun, Zuzana Kusnirukova
Self: Janaya Future Khan