Balenciaga celebrates the upcoming Chinese Lunar New Year with a ready-to-wear and accessories capsule collection. To announce the launch, the brand has worked with a photographer Chris Maggio on a campaign, showing the joy of sharing the New Year holiday with loved ones at home. It features pairs of people, staged to create illusions, appearing as one person from a certain angle. In corresponding videos, the individuals move apart, showing the optical trick.
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The collection features reimagined classics like Track and denim jackets, layered tops, stretch knee sweats, and twisted dresses offered in new colorways, like tiger-striped orange or taupe. A new sport-inspired Balenciaga logo is topped with a roaring big cat silhouette, seen on hoodies, T-shirts, backpacks, wallets, and caps.
Hourglass, Gossip, and Le Cagole bags are tiger-striped, orange, or both. Sneakerhead bags and Runner sneakers are accented with orange details, while Master boots feature bright orange laces. Mallorca sandals come in faux tiger fur. Triple S sneakers and C-shape puffers come in monochrome safari browns—dark beige and camel. Other items feature the color themes in all-over prints. A selection of Happy Charms places the baby zodiac animal designs on multiple jewelry styles