• Latest
Eminem Debuts Brand New Jordans at Super Bowl LVI Halftime Show

Eminem Debuts Brand New Jordans at Super Bowl LVI Halftime Show

March 1, 2022
NYFW Street Style Day 1: Spring Summer 2026

NYFW Street Style Day 1: Spring Summer 2026

September 12, 2025
AI-Powered Hype: Valentino x Vans Sneaker

AI-Powered Hype: Valentino x Vans Sneaker

September 12, 2025
Kate Barton SS26 Backstage Moments at New York Fashion Week

Kate Barton SS26 Backstage Moments at New York Fashion Week

September 12, 2025
PD-168

Peter Do Launches PD-168 Modular System of Dressing

September 12, 2025
Ed Sheeran and KidSuper Release the Play Capsule Collection

Ed Sheeran and KidSuper Release the Play Capsule Collection

September 12, 2025
Victoria Beckham Docuseries

Victoria Beckham Docuseries Premieres on Netflix October 9

September 12, 2025
Olivier Theyskens Establishes New Fashion House Boloria

Olivier Theyskens Establishes New Fashion House Boloria

September 12, 2025
Tim Burton

Tim Burton Brings Light and Darkness to Florence Biennale

September 12, 2025
Louis Vuitton Travels With Grace Coddington and Her Cats

Louis Vuitton Travels With Grace Coddington and Her Cats

September 12, 2025
Abaya

The Rise of the Modern Abaya: Tradition Meets Contemporary Fashion

September 12, 2025
Proenza Schouler Presents Spring Summer 2026 with Rachel Scott

Proenza Schouler Presents Spring Summer 2026 with Rachel Scott

September 12, 2025
Duran Lantink Introduces Fall Winter 2025 Campaign Duranimal

Duran Lantink Introduces Fall Winter 2025 Campaign Duranimal

September 12, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Eminem Debuts Brand New Jordans at Super Bowl LVI Halftime Show

March 1, 2022
in Style
0
Share on FacebookShare on Twitter
@eminem

On the night of February 13th every football fan was either at SoFi Stadium in Inglewood, California or at home watching one of the biggest sporting events ever – Super Bowl. The football game became a huge event in the last two decades mixing sport and performance and entartainment with the famous Superbowl Halftime Show. The Halftime show brings the biggest music stars and performers and helps broaden the television audience and nationwide interest. This year’s halftime show brought the A listers like Snoop Dogg, Kendrick Lamar, Mary J. Blige, 50 Cent, Dr. Dre and the one and only Eminem.

The performance was a true throwback to 90s and 00s, and the stars brought their style A game. Eminem was dressed in his signature skinny jeans, t-shirt, hoodie, cap, and gold chains, but what stood out the most was his sneakers. The ‘Lose Yourself’ singer, premiered a brand new Jordans specially made for the event.

SNEAKERS

@eminem

After the event, singer took to his Instagram to unveil the custom made Air Jordan 3 PE ‘Air Shady’. The Jordan Brand pair featured black, white and red colorway with a translucent outsole, tongues accented with Eminem’s signature ‘E’ instead of the signature Jumpan logo and rubber ‘Hi! My name is…’ name tag on the heel, complete with handwriting ‘Slim Shady’, also known as his rap alter ego. The inner tongue features a Shady Records logo, rapper’s and his manager’s record label. After Eminem’s post everyone started wondering if this is an announcment of an another collaboration between Jordan Brand and Eminem, but no official statement has been released. Will they be available for everyone or will they be a limited edition pair, one thing is for sure, they sure made the headlines. If you’re looking to cop similar Jordan pairs, head over to GOAT or Flight Club.

Eminem x Jordan Brand

Detroit rap god Marshall Mathers has collaborated with Nike and Jordan Brand a multiple times in his career. He covered a wide variety of silhouettes, collaborating with the brands, from Air Max to Air Force and Jordans. What is specific about his releases with Nike and Jordan is that the most of them are auctioned in charitable events. On the other hand there were a lot of collaborations that were made specifically for album releases, or events like ‘Air Shady’.

@shadyrecords

The first collaboration between Eminem and Jordan Brand was in 2004 with Air Jordan 4 Retro ‘ENCORE’. Just 50 pairs of this iconic sneaker was made for friends and family. The sneakers sported an eye-catching blue suede build with red, grey, and black accents with ENCORE and Eminem branding behind the tongue and heel tab. Luckily for the fans, 23 additional pairs went up for raffle in 2017.

For the 2008 ‘The Way I Am’ rapper’s autobiography, Jordan and Eminem presented Air Jordan 2 ‘The Way I Am’. A grey suede and black leather took over the sneaker, with Eminem’s lyrics imprinted along the mudguard and collar. The shoe was limited to 313 pairs, in honor of Eminem’s hometown of Detroit, and released exclusively online via the Air Jordan Flight Club.

In 2015 they released Air Jordan 4 ‘Carhartt’ through a charity auction on eBay. Only 10 pairs were made. The Carhartt twill upper, chrome accents, waxed laces, leather interior and a translucent outsole made this classic sneaker an absolute favorite. Today you can find some of them reselling on sneaker sites for 30000$ or more, making it one of the most expensive Jordan brand sneakers.

Seven years later we get the fourth collaboration of the rapper and footwear brand. We’re not yet sure if ‘Air Shady’ will be produced as a limited edition pair, or if it will go on raffle. Until then, get yourself a pair of Jordans – Buy authentic Jordan 3s here.

Tags: sneakers
admin

admin

Related Posts

Boggi Milano
Fashion

Boggi Milano: The Excellence Of Italian Menswear

September 10, 2025
Coco Gauff and Naomi Osaka Bring Fashion Firepower to US Open
Nike

Coco Gauff and Naomi Osaka Bring Fashion Firepower to US Open

September 1, 2025
Demna’s Partner Loki Teases Potential Gucci Collection on Social Media
Gucci

Demna’s Partner Loki Teases Potential Gucci Collection on Social Media

August 24, 2025
Johannelys Garcia in Rush for DSCENE’s Defiance Issue
Beauty

Johannelys Garcia in Rush for DSCENE’s Defiance Issue

August 5, 2025

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.