South Korean brand WOOYOUNGMI presented the Spring Summer 2023 Menswear Collection, with a show held on June 26th during the recently finished Paris Fashion Week. Designer Woo Young Mi celebrates two decades of the brand with a collection inspired by auctions as a process of renewal. Also a big inspiration for this season are brand’s archival pieces from 2000’s, where designer sees a lot of todays trends.
On the Wooyoungmi runway, the idea unfolds with a delicate approach cultivated through an aesthetic twenty years in the making. The silhouette amplifies expressions observed in the brand’s early work: a boyish contrast between volumes, very skin-tight as if outgrown or very generous as if made to grow into, which inevitably evokes the dress codes of the late-1990s skateboarding community interpreted in workwear as well as tailoring. It’s a wardrobe shared between men and women: scaled up and down for fit and feel in a free exchange between masculine and feminine codes. – from Wooyoungmi