American rapper and singer Lil Nas X is the new ambassador of Yves Saint Laurent Beauté, the brand has announced on Friday. He will be appearing in U.S. advertisements and strategic content development, and will be representing men’s makeup and fragrances Known for his over-the-top red carpet looks, the musician was nominated for seven awards at this year’s VMAs ceremony.
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It’s been a lot of fun working on this campaign with YSL Beauté – they’re such an iconic brand, and I’m happy to be a part of something so unique and groundbreaking in the beauty world. Shout out to YSL for embracing me and my campness and for inspiring change for the next generation of beauty.
– said Lil Nas X about the campaign.
The synergies between the brand and Lil Nas X’s unwavering passion for individuality are the inspiration behind this partnership, with the hope it empowers the next generation of beauty.
– said YSL Beauté’s U.S. General Manager, Laetitia Raoust.