Luxury brand PRADA unveiled their new women’s fragrance PARADOXE with a short film featuring actor and UN Women Goodwill Ambassador Emma Watson, both in front of and behind the camera. For her directorial debut, Watson also wrote the script and narrated the story. The campaign celebrates the multi-dimensionality of a woman – a woman that is never the same, yet always herself.
I think it was serendipitous that Prada came to me with this project. It was around the time when I had really made a decision in my heart and my head that I wanted to direct – and I found the concept of being a woman who is a paradox so compelling. I hope that the values behind Prada Paradoxe give women a little more space to celebrate themselves, to know that it’s ok to be complex and to explore the different facets of themselves that make them the fullest expression of who they are. – Emma Watson, Actor, Director, Activist
It is an honour to work with Emma Watson, not simply in the capacity of her acting talent, but in her directorial debut. Prada Paradoxe is inspired by the infinite and empowering facets that make every woman unique and Emma wholly embodies this. Her multiple dimensions and ability to speak to highly engaged generations make her the perfect embodiment of Prada Paradoxe. – Yann Andrea, Prada Beauty International General Manager
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