American fashion house TOMMY HILFIGER announced their brand new partnership aiming to get closer to their vision of creating fashion that Wastes Nothing and Welcomes All. The brand teamed up with the largest online resale platform for women’s and kids’ apparel, shoes, and accessories, thredUP. The two teamed up to make a 360-resale program allowing U.S.-based consumers the chance to clean out their closets and shop secondhand. The program is enabled by thredUP’s Resale-as-a-Service® (RaaS®) which delivers scalable, customizable resale experiences on behalf of some of the world’s leading brands and retailers. The customers in the U.S. can generate a prepaid shipping label from the official site, fill up the box with women’s and kid’s clothes and Tommy Hilfiger men’s pieces, and ship it to thredUP. If the clothes are eligible for the resale program, customers will receive Tommy Hilfiger shopping credit that can be used both online and in-store.
This partnership is our latest step on our journey to becoming a fully circular brand. We’re excited to launch this program with thredUP, which helps us create more value out of our existing product and connect with our consumers in a new way. The U.S. market is packed with circular potential, and together with thredUP, we’re hoping to make a long-lasting difference. – Esther Verburg, EVP, Sustainable Business and Innovation, Tommy Hilfiger Global and PVH Europe
TOMMY HILFIGER is an iconic and timeless brand. The brand’s products are made to withstand the test of time both with classic designs and durable quality, making resale a natural fit for the company. Tommy Hilfiger has made incredible strides in sustainability through their Waste Nothing and Welcome All initiatives, and we’re honored to power their new resale program as they continue to make an impact. – James Reinhart, CEO of thredUP
This partnership supports the organization’s vision to Waste Nothing and Welcome All, which Tommy Hilfiger aims to be a fully circular brand by 2030. Joining forces with thredUP offers new insights and builds on previous initiatives to explore different circular business models to find a path to scale. The goals of the program include keeping products in use for longer, lessening the brand’s footprint and closing the loop without compromising the environment – or style. – from Tommy Hilfiger
For more information, please visit tommy.thredup.com
