• Latest
Tommy Hilfiger Teams with F1 The Movie on APXGP Collection

Tommy Hilfiger Teams with F1 The Movie on APXGP Collection

June 4, 2025
Pamela Anderson Steps Into Comedy with Naked Gun Reboot

Pamela Anderson Steps Into Comedy with Naked Gun Reboot

June 18, 2025
Lila Moss Fronts GAPStudio’s Summer Drop Designed by Zac Posen

Lila Moss Fronts GAPStudio’s Summer Drop Designed by Zac Posen

June 18, 2025
Supreme and Clarks Originals Rework the Wallabee for Spring 2025

Supreme and Clarks Originals Rework the Wallabee for Spring 2025

June 18, 2025
Neon Lights

Custom Neon Lights: Professional Design Solutions for Business & Home

June 18, 2025
Sporty & Rich Launches 80’s Gym Drop

Sporty & Rich Launches 80’s Gym Drop

June 18, 2025
Donald Glover and Moncler Debut Gilga Farm Collection in LA

Donald Glover and Moncler Debut Gilga Farm Collection in LA

June 18, 2025
A Restorative Escape at Masseria Torre Maizza

A Restorative Escape at Masseria Torre Maizza

June 18, 2025
Billionaire Boys Club and TEAM WANG Design Launch New Capsule

Billionaire Boys Club and TEAM WANG Design Launch New Capsule

June 18, 2025
Diesel Expands Its Denim Story with New Documentary Episodes

Diesel Expands Its Denim Story with New Documentary Episodes

June 18, 2025
Supreme and Zoo York Team Up for Spring 2025 Collection

Supreme and Zoo York Team Up for Spring 2025 Collection

June 17, 2025
HUGO Lights Up Split With a Night of Fashion, Music and Self-Expression

HUGO Lights Up Split With a Night of Fashion, Music and Self-Expression

June 17, 2025
Seungmin Joins Burberry as New Global Ambassador

Seungmin Joins Burberry as New Global Ambassador

June 17, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Tommy Hilfiger Teams with F1 The Movie on APXGP Collection

The brand brings racing culture to fashion through a limited capsule led by Damson Idris and inspired by on-screen adrenaline.

June 4, 2025
in Ad Campaigns, Capsule Collections, Celebs, Tommy Hilfiger
0
Share on FacebookShare on Twitter
Tommy Hilfiger Teams with F1 The Movie on APXGP Collection
Courtesy of Tommy Hilfiger

Tommy Hilfiger steers its latest fashion drop into cinematic territory with the release of the APXGP Collection, a limited-edition capsule tied to F1 The Movie. As the film gears up for its global debut in June 2025, the brand doubles down on its connection to motorsport, merging fashion, speed, and entertainment through a focused product line and a high-energy campaign fronted by actor Damson Idris.

Idris, who plays one of the lead roles in the film, also serves as a Tommy Hilfiger brand ambassador. His presence grounds the campaign in both narrative and personal momentum. After making a showstopping entrance at the Met Gala in an APXGP-branded car, Idris now appears in the campaign shot for the collection, channeling the same intensity and ease his character delivers on screen. “Tommy’s vision has always pushed culture forward,” he said, describing the collaboration as an authentic experience shaped by mutual energy and shared ambition.

 

View this post on Instagram

 

A post shared by Tommy Hilfiger (@tommyhilfiger)

The APXGP Collection arrives at a time when motorsport continues to influence fashion beyond the paddock. As Formula 1 gains cultural traction, so does the style surrounding it. The capsule taps directly into this shift with pieces that translate racing codes into wearable form. Mechanic shirts feature moto-themed graphics, while a varsity-meets-moto jacket in vegan leather adds sport-inspired structure. Japanese denim appears in tailored form, and a merino knit polo introduces texture and restraint. The standout piece, a red quilted jacket modeled after Idris’ in the film, adds a direct connection to the character he plays, injecting cinematic energy into the offering.

Tommy Hilfiger Teams with F1 The Movie on APXGP Collection
Courtesy of Tommy Hilfiger

Tommy Hilfiger’s interest in Formula 1 runs deep. As a young spectator watching races through the fences at Watkins Glen, Hilfiger absorbed the sport’s speed and visual identity early on. That interest later informed decades of collaboration with motorsport teams and personalities. He incorporated racing colors, logos, and cues into collections long before the current ‘motorcore’ trend gained traction. With the APXGP Collection, that long-running fascination enters a new phase, this time framed through the lens of film.

The timing of this collaboration aligns with the release of F1 The Movie, produced by Apple Original Films and distributed globally by Warner Bros. Pictures. The film hits international theaters starting June 25 and arrives in North American cinemas, including IMAX, on June 27. Tommy Hilfiger serves as the official fashion sponsor of the fictional APXGP racing team, led on-screen by Idris as Joshua Pearce and Brad Pitt as Sonny Hayes.

Courtesy of Tommy Hilfiger
Courtesy of Tommy Hilfiger

By building a wardrobe that supports both cinematic storytelling and real-world dressing, Tommy Hilfiger positions the APXGP Collection at the center of fashion’s current fascination with sport-influenced design. The brand avoids nostalgia and instead focuses on present-tense relevance. The pieces draw from the thrill of racing and filter that energy through clean shapes, dynamic materials, and a strong visual focus.

The collection launched on June 3, 2025, and is now available online, in global Tommy Hilfiger retail locations, and through selected wholesale partners. With this release, Tommy Hilfiger reinforces its role in what the brand defines as “fashiontainment” a convergence where storytelling, personal style, and competitive edge move in parallel.

View Gallery 20 images
Tags: ad campaignscapsule collectioncollaborationscollectionsformula 1menswearTommy Hilfiger
admin

admin

Related Posts

Pamela Anderson Steps Into Comedy with Naked Gun Reboot
Celebs

Pamela Anderson Steps Into Comedy with Naked Gun Reboot

June 18, 2025
Supreme and Clarks Originals Rework the Wallabee for Spring 2025
Capsule Collections

Supreme and Clarks Originals Rework the Wallabee for Spring 2025

June 18, 2025
Sporty & Rich Launches 80’s Gym Drop
Ad Campaigns

Sporty & Rich Launches 80’s Gym Drop

June 18, 2025
Donald Glover and Moncler Debut Gilga Farm Collection in LA
Capsule Collections

Donald Glover and Moncler Debut Gilga Farm Collection in LA

June 18, 2025

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.