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A Better Mistake Introduces Disobedience Campaign

October 27, 2022
in Ad Campaigns, Female Models, Male Models, Menswear, Womenswear
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©A Better Mistake

Italian fashion brand A Better Mistake presented the Disobedience campaign introducing the brand new Disobedince Jumper 2.0 and hoodie. For A Better Mistake, broken glass symbolizes freedom of expression and creative disobedience, the founding elements of the brand’s manifesto, which aim to liberate the intellect from social conventions, leading to a form of destruction from which creation, provocation and self-expression are born. The broken glass motif was digitally reproduced by the creative team from shards of broken glass, again questioning the connection between the physical and digital worlds.

©A Better Mistake
©A Better Mistake
©A Better Mistake
©A Better Mistake
©A Better Mistake

The jumper, made in Italy, will be available from 26 October on the official website abettermistake.com.

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