Prada Fine Jewelry is the next step for the Luxury house PRADA which unveiled its Eternal Gold fine jewelry collection that was made of 100% certified recycled gold. For the campaign the brand enlisted American poet and activist Amanda Gorman, American actor, model, and singer-songwriter Maya Hawke, and Dutch-Korean-Canadian musician Somi Jeon. In charge of photography was David Sims, with creative direction from Ferdinando Verderi.
Prada Fine Jewelry collection is based on a foundation of neo-classics, which are items that will stay forever. Archetypes are investigated, delimited, and repeated throughout the collection, which is composed of timeless shapes that resonate in a consistent manner. Not only do items such as snake bracelets, heart-shaped motifs, chain necklaces, and ribbon chokers define the shapes and forms of fine jewelry, but they also serve as indicators and signifiers of love and affection. Gold is the focal point; it is a material that is truly eternal, an ancient material that is timeless and always treasured, and it is utilized in its natural form and color. This honesty of the metal represents the openness of Prada’s fashion heritage. Gold is used in its purest form.
Prada’s own archetype, the triangle, can be found in each and every piece; there is a connection between the facets of diamonds and the triangle that Prada uses as their logo. The triangle can be found in the form of a clasp closure, earrings, and pendants, while the angles of the triangle can be used to form chain links, hearts, and the head of a snaked bracelet. In order to make more of an impression, the proportions are rethought; for example, pendants are made larger, and chain links are made more prominent. The wearer of these jewelry pieces exudes power, presence, and enthusiasm.
Discover more images from the Prada Fine Jewelry collection captured by the legendary fashion photographer David Sims.
