Luxury house PRADA unveiled its Eternal Gold fine jewelry collection that was made of 100% certified recycled gold. For the campaign the brand enlisted American poet and activist Amanda Gorman, American actor, model, and singer-songwriter Maya Hawke, and Dutch-Korean-Canadian musician Somi Jeon. In charge of photography was David Sims, with creative direction from Ferdinando Verderi.
“The collection proposes a foundation of neo-classics, everlasting pieces. Archetypes are examined, delineated and reiterated, the collection comprised of eternal shapes with constant resonance. Snake bracelets, heart motifs, chain necklaces, ribbon chokers – defining shapes and forms of fine jewelry, they are also signs and signifiers of affection and love. Gold is the focus – truly eternal, an ancient material timeless and constantly cherished, it is used in its true form and color, an honesty of metal that reflects the transparency of Prada’s supply chains. Prada’s own archetype, the triangle, is traced in every piece – an affinity found between Prada’s triangle and diamonds’ facets. The triangle appears as a clasp closure, earrings and pendants, while its angles shape chain links and hearts, the head of a snaked bracelet. Proportions are reconsidered – pendants are blown up, chain-links exaggerated to create impact. These jewelry pieces express strength, presence, passion.” – from Prada
