Italian luxury house PRADA presented its LINEA ROSSA Fall Winter 2022 Collection with a campaign featuring TikTok superstar Charli D’Amelio, and models Emanuel Dostine, Aviana McClish, Sherry Shi, and Sebastien White. In charge of photography was Norbert Schoerner. The campaign captured motion, transformation, and perpetual change, racing between one reality and another. The collection was inspired by winter sports, the streamlining and padded protection of skiwear is reimagined as metropolitan clothes. It fuses the brand’s minimalistic style with high-performance sportswear. The stylish pieces are engineered for bodies in dynamic movement.
“The Prada Linea Rossa Fall/Winter 2022 campaign reflects a fundamental ethos of dynamic locomotion, ceaseless movement between different poles. And through that motion, clothing transforms, adapting itself to divergent terrain, disparate needs and demands. Constantly changing, ever evolving. The Fall/Winter 2022 campaign captures this endless mood of wanderlust, in a series of photographs and motion image created by Norbert Schoerner. Within each, two realities create an impossible hybrid, capturing Linea Rossa as it morphs between extremes, between mountain terrain and urban ecosystems. The protagonists sprint between these environs, captured in movement, their speed blurring the world until two polar realities fuse seamlessly into one.” – from Prada