• Latest
  • Trending
Y-3

Discover Y-3 Spring Summer 2023 Chapter 1 Collection

January 16, 2023
Put a Little Love in Your Heart: VALENTINE’s DAY GIFT GUIDE

Put a Little Love in Your Heart: VALENTINE’s DAY GIFT GUIDE

February 3, 2023
Jenna Ortega

Jenna Ortega is the the Face of Adidas Sportswear

February 3, 2023
Legendary Fashion Designer PACO RABANNE Passed Away

Legendary Fashion Designer PACO RABANNE Passed Away

February 3, 2023
Felice Nova Noordhoff & her Family Pose for MASSIMO DUTTI

Felice Nova Noordhoff & her Family Pose for MASSIMO DUTTI

February 3, 2023
DANNY REINKE

Grieved Serenity: DANNY REINKE Autumn Winter 2023 Collection

February 3, 2023
Kendall Jenner for JIMMY CHOO Spring 2023 Collection

Kendall Jenner for JIMMY CHOO Spring 2023 Collection

February 3, 2023
Discover MARC JACOBS Fall 2023 Ready To Wear Collection

Discover MARC JACOBS Fall 2023 Ready To Wear Collection

February 3, 2023
GIORGIO ARMANI

Discover GIORGIO ARMANI Spring Summer 2023 Collection

February 3, 2023
ZARA

Sasha Pivovarova Models ZARA Pre-Spring 2023 Collection

February 3, 2023
Tory Burch

The Power Of Women: Tory Burch Spring Summer 2023 Collection

February 3, 2023
Dr. SAMUEL ROSS Talks for DSCENE “Fever Dreams” Art Issue

Dr. SAMUEL ROSS Talks for DSCENE “Fever Dreams” Art Issue

February 2, 2023
Heaven by Marc Jacobs Collaborates With Kiko Kostadinov

Heaven by Marc Jacobs Collaborates With Kiko Kostadinov

February 2, 2023
DSCENE
  • FASHION
    • Ad Campaigns
      • Fall Winter 2022.23 Campaigns
      • Spring Summer 2022 Campaigns
    • Collections
      • Fall Winter 2022.23 Womenswear
      • Fall Winter 2022.23 Menswear
      • Pre-Fall 2022
      • Spring Summer 2022 Womenswear
      • Spring Summer 2022 Menswear
      • Resort 2022
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Lookbooks
    • Backstage
    • Street Style
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIAL
  • EXCLUSIVE
    • Interviews
  • TRAVEL
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • DIRECTORY
    • Agencies
      • Creative Talent Agencies
      • Modelling Agencies
    • Brands
    • Photographers
    • Fashion Stylists
    • Hair Stylists
    • Makeup Artists
    • Female Models
    • Male Models
  • SHOP
No Result
View All Result
DSCENE
  • FASHION
    • Ad Campaigns
      • Fall Winter 2022.23 Campaigns
      • Spring Summer 2022 Campaigns
    • Collections
      • Fall Winter 2022.23 Womenswear
      • Fall Winter 2022.23 Menswear
      • Pre-Fall 2022
      • Spring Summer 2022 Womenswear
      • Spring Summer 2022 Menswear
      • Resort 2022
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Lookbooks
    • Backstage
    • Street Style
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIAL
  • EXCLUSIVE
    • Interviews
  • TRAVEL
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • DIRECTORY
    • Agencies
      • Creative Talent Agencies
      • Modelling Agencies
    • Brands
    • Photographers
    • Fashion Stylists
    • Hair Stylists
    • Makeup Artists
    • Female Models
    • Male Models
  • SHOP
No Result
View All Result
DSCENE
No Result
View All Result
SSENSE GLOBAL

Discover Y-3 Spring Summer 2023 Chapter 1 Collection

With SS23 Chapter 1 Collection, Y-3 begins a new era

January 16, 2023
in Ad Campaigns, Female Models, Male Models, Menswear, Robbie Spencer, Sportswear, Spring Summer 2023 Campaigns, Videos, Womenswear, Y-3
0
Share on FacebookShare on Twitter
Y-3
©Y-3, Photography by Jiro Konami

Fashion brand Y-3 unveiled its Spring Summer 2023 Chapter 1 Collection that reimagines the brand codes and fearlessly looks ahead. The collection explores Artisan Codes of Sport concept, and disrupts elegance with a series of daring garments, footwear, and accessories. It reinterprets the quintessential visual codes of team sports to celebrate a multifaceted design vision. Fashion photographer Jiro Konami captured the campaign. In charge of art direction was Jamie Reid, with styling from Robbie Spencer, and production by Farago Projects. Beauty is work of hair stylist Nero, and makeup artist Udashi. Video direction by Emily Okuda Overhof.

SSENSE GLOBAL

“Drawing on adidas’ athletic heritage, the apparel and accessories range boasts letterman jackets, track pants, cargo pants, shirts, cardigans, caps, and beyond – all featuring brushstroke Y-3 logo graphics which subvert sporting codes through the lens of artisanal handicraft. In addition, a selection of tailored, elegant, silhouettes, brings the collection full circle – blending adidas’ sporting heritage with Yohji’s avant-garde legacy.

Y-3
©Y-3, Photography by Jiro Konami
Y-3
©Y-3, Photography by Jiro Konami

The footwear selection is then home to a curated selection of silhouettes which reinterpret the sporting codes of classic adidas franchises through Y-3’s uncompromisingly rebellious lens. Paying homage to the Japanese technique of Sashiko stitching, the Y-3 SUPERSTAR, the Y-3 HICHO, the Y-3 MARATHON TR, and the Y-3 GAZELLE, each feature accentuated tonal stitching – all threads intentionally hanging loosely. Further sneaker highlights include the Y-3 RIVALRY, and the futuristic Y-3 RUNNER 4D HALO.” – from Y-3

Menswear
©Y-3, Photography by Jiro Konami
Menswear
©Y-3, Photography by Jiro Konami
Menswear
©Y-3, Photography by Jiro Konami
Menswear
©Y-3, Photography by Jiro Konami
Menswear
©Y-3, Photography by Jiro Konami
Menswear
©Y-3, Photography by Jiro Konami
Tags: ad campaignssportswearss23Videos

Related Posts

Put a Little Love in Your Heart: VALENTINE’s DAY GIFT GUIDE
Shopping

Put a Little Love in Your Heart: VALENTINE’s DAY GIFT GUIDE

February 3, 2023
Jenna Ortega
Ad Campaigns

Jenna Ortega is the the Face of Adidas Sportswear

February 3, 2023
Felice Nova Noordhoff & her Family Pose for MASSIMO DUTTI
Massimo Dutti

Felice Nova Noordhoff & her Family Pose for MASSIMO DUTTI

February 3, 2023
DANNY REINKE
Berlin Fashion Week

Grieved Serenity: DANNY REINKE Autumn Winter 2023 Collection

February 3, 2023
SSENSE GLOBAL

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – find out more in our about section.

Subscribe Our Newsletter

© 2023 DSCENE Publishing. All rights reserved.

No Result
View All Result
  • FASHION
    • Ad Campaigns
      • Fall Winter 2022.23 Campaigns
      • Spring Summer 2022 Campaigns
    • Collections
      • Fall Winter 2022.23 Womenswear
      • Fall Winter 2022.23 Menswear
      • Pre-Fall 2022
      • Spring Summer 2022 Womenswear
      • Spring Summer 2022 Menswear
      • Resort 2022
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Lookbooks
    • Backstage
    • Street Style
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIAL
  • EXCLUSIVE
    • Interviews
  • TRAVEL
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • DIRECTORY
    • Agencies
      • Creative Talent Agencies
      • Modelling Agencies
    • Brands
    • Photographers
    • Fashion Stylists
    • Hair Stylists
    • Makeup Artists
    • Female Models
    • Male Models
  • SHOP
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.