Fashion brand WEEKEND MAX MARA collaborated with supermodel Lily Aldridge for their Spring Summer 2023 Signature Collection called FROM LILY WITH LOVE. The collection was inspired by the supermodel’s father and a renowned English illustrator Alan Aldridge. It fuses Italian lifestyle, free spirit and contemporary vision with Seventies hippie-meets-Boho vibe and Californian heritage. The collection features versatile must-pack essentials for a planned holiday or last-minute getaway. Fashion photographer Zoey Grossman captured the story featuring Lily Aldridge. In charge of styling was Gabriella Karefa Johnson.
“An overall lighthearted airiness flows through via fluid shapes that are imagined to raise the cool factor in the heat from day to night, from the streets to the sand. The traditional crispness of linen tempers the formality of a vested pantsuit while the sporty aura of denim is elevated by exquisitely embroidered motifs reminiscent of the collection’s prints. Floaty and romantic, dresses are a favorite either in finely decorated eyelet cotton or in gauzy textures. Similarly, pretty tops and bishop-sleeved blouses billow delicately in the warm breeze. Printed with floral motifs inspired by Alan Aldridge’s designs, a fluid pajama set comprising of shirt and trousers in slinky silk twill embraces an East-meets-West feel with a sunup-to-nightfall versatility.” – Weekend Max Mara