Fashion house MONCLER unveiled a new vision for Moncler Genius through an immersive live event, The Art of Genius, on February 20th, during the recently finished London Fashion Week. The brand is transforming its collaboration model into a platform for co-creation across varied creative spheres. A community of 10,000 guests at Olympia London came together to embrace this experience. The Art of Genius 2023 lineup included Alicia Keys, Pharrell Williams, Mercedes-Benz, Palm Angels, FRGMT, adidas Originals, Salehe Bembury, Roc Nation by JAY-Z, and Rick Owens.
When we launched Moncler Genius in 2018, our ambition was to create and share new energy with ever new communities, while going beyond the conventions of the fashion sector and collaborating with extraordinary talents to create something totally new and unexpected.
This commitment to new forms of creativity and cross fertilization continues to this day. What evolves are the spaces where this creativity takes place and expands going beyond boundaries. It is the ability to see and create together what we could never have imagined alone. It is the acknowledgement of a contemporaneity made of worlds that interact with each other and inspire reciprocally. It is all about our quest to always explore new paradigms.
Since day one Genius has been a promise of continuous evolution. Yesterday we doubled down on that promise. In London we showed a vision that further expanded our universe of fashion collaboration to a platform of co-creation across different industries. We have seen the coming together of diverse sectors expressing themselves and creating a language that defines a new way to experience the brand: music, design, art, entertainment, sport and fashion have brought their unique codes and their energy together shaping memorable moments for our communities. This is Genius – Remo Ruffini, Chairman and CEO of Moncler
