Solutions-orientated brand SKIMS presented the latest Fits Everybody campaign starring Grammy-award winning artist SZA. SKIMS continues its unparalleled approach to tap into pop culture with its talent led campaigns creating viral moments – as critically acclaimed artist SZA becomes the latest celebrity talent to join the SKIMS family. For the campaign, the musician is wearing the best-selling Fits Everybody collection; SKIMS hero collection of buttery-soft underwear – designed for every body.
I’m excited to be in SKIMS’ latest Fits Everybody underwear campaign and to align myself with a brand that strives to make women feel both comfortable and sexy. – SZA.
SZA’s honesty, confidence, and dynamic energy are unparalleled. She’s truly the woman of the moment, and I’m so honored for her to be featured in SKIMS’ latest campaign. – Kim Kardashian, Co-Founder & Creative Director, SKIMS
“SZA is a defining voice in popular culture today; a multi-faceted artist who’s an inspiration to women everywhere. We are thrilled to spotlight SZA in this campaign as we believe she embodies the values of SKIMS. – Jens Grede, Co-Founder & CEO of SKIMS
Unlike traditional one-size fits all underwear and clothing, SKIMS have taken product innovation and design to the next level, scaling the Fits Everybody collection into nine sizes (XXS-4X) and nine core colourways, so customers can effortlessly and confidently find the perfect fit.