Sportswear brand Adidas and fashion house Yohji Yamamoto introduced a new expression for the Y-3 label: Y-3 Atelier Line, that focuses on elevated craftsmanship and innovative design. The line will pursue perfection and innovation. Each piece will use patterns that have been faithfully recreated from one-of-a-kind Yohji Yamamoto runway pieces. The inaugural collection reinterprets dresses, track tops, jackets, skirts, pants, and more, and every piece features custom Three Stripes detailing, as a nod to the German sportswear brand’s signature codes. Japanese photographer Daido Moriyama lensed the campaign at the renowned Shibuya restaurant Narukiyo Izakaya. The campaign captures both brand’s values such as love of monochromatic palettes, a desire to find magic in the everyday, and a relentless commitment to breaking all the rules.
The Three Stripes are so charming and at the same time so strong. In the black, putting three white stripes, it’s very strong. I was excited by that. – Yohji Yamamoto
“Since debuting on the runway over two decades ago, Y-3 has continued to forge a new path. Informed by Yohji Yamamoto’s rebellious vision, the trailblazing label has acted as a testing ground for experimentation, disrupting the status quo by bringing together the worlds of performance-inspired sportswear and avant-garde design. Now, the brand is set to upend conventions once more with Y-3 Atelier. Conceptualized as the most crystalized execution of Y-3’s vision, the exclusive line is a dedicated offering that is set to boldly explore each season’s unique narrative arc. Highlighting a craft focused creation process and drawing on “Monozukuri”, the Japanese phrase for “making things”, Y-3 Atelier eloquently channels Yohji’s essence – advancing an approach to production driven by skill and undeterred dedication.” – from Y-3
