Travis Scott has transformed over the past 14 years from a mostly unknown rapper from Houston to one of the most recognizable figures on the entire planet. His collaborations with other musicians like Drake, Kanye West and Quavo have introduced him to the realm of street culture. More significantly, La Flame has established himself as a style authority. He quickly became a key figure in streetwear, frequently photographed wearing high-end clothing and timeless sneakers. He has been releasing collaboration after collaboration with Nike and Jordan Brand over the last six years. With each subsequent backward-Swoosh release, Travis Scott and Jordan Brand have tightened their grip on the sneaker industry. Following the success of his previous Air Jordan 1 collaborations, the rapper is set to release a new women’s exclusive “Olive” colorway of the Air Jordan 1 Low this spring.
A Brief History of Travis Scott’s and Jordan Brand’s Sneaker Collaborations
Jordan Brand and Travis Scott partnered up for the first time in 2017. Travis Scott’s debut collaboration with Jordan Brand has been his most original. His first real collaboration was on the far less well-known Trunner, as opposed to the Retro versions for which he has since become famous. The shoe is half-trainer, half-runner, as its name implies, and among Jordan aficionados it has long been considered somewhat of a cult favorite. Scott’s pastel-accented version of the pair was never sold in stores. The unique design wasn’t necessarily an indication of things to come, but it was the start of a successful relationship with Jordan Brand.
In November 2017, the first Travis Scott x Jordan Brand collaboration was released. The legendary shoe was given a makeover by Travis Scott, who added huge patches on the tongue and removable Swooshes. A bespoke grill-shaped lace dubrae was also a wonderful addition. They quickly sold out on the day of their release and have remained a holy grail in the sneaker community ever since.
In May 2019, Scott’s first Air Jordan 1 collaboration was released. His debut Air Jordan 1 Low collaboration was released two months later. In 2021, the rapper hired Hiroshi Fujiwara to create two Travis Scott x Fragment x Air Jordan 1 models as part of his ongoing Air Jordan 1 collaborations.
Since these two well-received collections, each new release has been highly anticipated, and items from the lines have been known to sell for thousands of dollars.
Travis Scott x Wmns Air Jordan 1 Low OG ‘Olive’ Design
The Travis Scott Air Jordan 1s, which are slated for a women’s-only release, draws influence from the vintage Air Jordan 6 that La Flame launched back in 2019. Sail, University Red, Black, and Medium Olive are the official colorways for this version, which also has white leather overlays on the top made of black suede. Later, olive accents are added to the lacing system and the sides of the Nike Swoosh. The insoles and tongues of the shoes bear Cactus Jack logo, and a creamy sail rub is also present.
These sneakers include black suede upper bases with contrasting off white leather overlays. Reversed and classic Swooshes in the ‘Medium Olive’ color are present, and tongue tags, embroidery at the back, and printed insoles are used as further branding. Additionally, the sneaker has co-branding on the heel of the footbed and red “Nike Air” branding on the tongue tag. A midsole in a “sail” color and an olive rubber outsole complete the look.
The sneaker will arrive in extended women’s and kids sizing and special cream packaging with olive green branding, along with an additional set of laces. Scroll down to see additional images that will provide an in-depth look of the upcoming sneaker.
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