Maison MIHARA YASUHIRO presented its Spring Summer 2024 Collection, titled Lo-Fi Vision, on Friday, June 23rd, during the recently finished Paris Fashion Week. Imagine a dynamic fashion community made up of daring and passionate young people who aren’t interested in conforming to current cultural trends or norms. Mihara takes us on a nostalgic journey this season, reinventing the essence of Acid by delving into his adolescence and exploring the intriguing world of LO-FI music from the late 1980s and 1990s. The ‘Big Silhouette,’ offered in a limited color palette, is the collection’s central focus. Furthermore, Acid’s essence is conveyed through the captivating ‘blurred hues’ produced by the color fading technique. Maison Mihara Yasuhiro excels in a unique technique that mixes spraying and dying, which is now shown through signature pieces such as denim and military clothing, which are given a remarkably rugged and robust makeover.
SPRING SUMMER 2024 COLLECTIONS
This season, a magazine-style clutch bag, a wallet reminiscent of cassette tapes, and a shoulder bag fashioned like a cassette player are introduced in collaboration with Talking About The Abstraction (TATA), a Japanese brand specializing in transfer printing. The clutch bag’s transfer print features the vintage back numbers of important street style magazines, Street (originally published in 1985) and Fruits (first published in 1997), in which Shoichi Aoki served as editor-in-chief. Furthermore, the brand introduces the new Charles sneaker model, which has been in production for many years but now features sleeker and more defined silhouette.
Recently, I have been in a memory maze. It was a shock learning about the fall of the Berlin Wall on the television when I was around 10 years old. And as if resonating with this, there was nervousness, and a large amount of pressure within society which changed house music on the daily, pumping out rhythm and bass on speakers. But in those days, we were too busy having fun and not having a care in the world.
The 90s went by as if we were living too fast, and even now, memories of that time sink and float like ingredients in a soup. A LO-FI memory maze. The noisy scenery emphasised in a vague/ambiguous dream. There’s a constant voice inside my head. “Do you want to go back to those days?”
I go towards the deep darkness I can see beyond the maze. Of course, the maze has no exit. I wanted to know the answer to why I lost my way in the maze. But, no such answer exists. – Mihara Yasuhiro
Discover every look from the Maison Mihara Yasuhiro Spring Summer 2024 Collection in the gallery below:
Performed By Apo + die deutsche post punk
Styling For Mens Mihara Yasuhiro & Team
Styling For Womens Yukari Ohta
Hair Martin Cullen
Makeup Morgane Martini
Casting Director Rene de Bathory at RF Casting
Show Production Devi Sok (Paris) / Michio Hoshina (Japan)
Lighting Planner Ryo Kawamura
Lighting and Sound Lumière et Son Paris
Show Video Cassian Thomas De Cruz
Runway Photo Luca Tombolini
Backstage Photo Sonny Vandevelde
International Press DLX PR
UK & US Press Purple
