Italian superstar rapper Fedez officially joins forces with the genderless conscious brand, A Better Mistake. The brand, founded in Milan in 2020, has become renowned for its daring designs, innovative concepts, and unwavering commitment to artistic expression.
Federico Leonardo Lucia, better known as ‘Fedez,’ is not only one of Italy’s biggest rappers but also the husband of Chiara Ferragni, a prominent figure in the fashion industry. His collaboration with A Better Mistake marks a significant milestone, as he becomes a shareholder in the company 0220 S.r.l., the parent company of the brand.
A Better Mistake’s mission is to provide a platform for individuals from all walks of life to express their unique identities through fashion and art. Emphasizing collective collaborations with contemporary artists, the brand’s multidisciplinary approach fosters creativity across various artistic domains, including fashion and music.
Federico’s involvement in the company brings forth strategic guidance and industry experience that will drive the brand’s creative efforts and facilitate its global expansion. His distinct artistic perspective will play a pivotal role in further defining A Better Mistake’s identity and positioning in the highly competitive global marketplace.
This partnership is not a mere business arrangement but the result of a deep-rooted friendship between Federico and A Better Mistake’s founders, Simone Ferraro and Marco Agnolin. Sharing aligned values and aesthetics, this alliance sets the stage for an exciting new phase of artistic exploration and excellence, blending the worlds of fashion, art, and music.
As a prominent artist and cultural influencer, Federico’s involvement as a shareholder promises a new era of creativity and innovation for A Better Mistake. Leveraging his profound industry knowledge and artistic sensibility, the brand’s pioneering spirit will be revitalized, further solidifying its place as a trailblazer in the industry.
Marco Agnolin, CEO of A Better Mistake, expresses enthusiasm about this transformative partnership, citing previous collaborations with Federico that have already showcased the immense value of his vision. Simone Ferraro, the Creative Director, echoes this excitement, stating that after years of mutual admiration, they are now united under the same extraordinary project. The future undoubtedly holds a world of promise and ingenuity as A Better Mistake continues its journey with the invaluable contribution of the renowned rapper and artist, Fedez.