American brand CALVIN KLEIN unveiled its Fall 2023 campaign starring k-pop superstars Blackpink member Jennie and BTS member Jungkook, Euphoria star Alexa Demi, American rapper, singer, and songwriter Kid Cudi, and reality star turned model Kendall Jenner lensed by fashion photography duo Inez van Lamsweerde and Vinoodh Matadin. The stars of the campaign are wearing selected pieces from the brand’s Fall 2023 jeans and underwear collections. The fall collection focuses on understated, contemporary, and alluring designs. Timeless shapes are reimagined with a modern twist through novel materials and revitalized cuts. The campaign is a tribute to Calvin Klein’s most iconic pieces, starring the brand ambassadors who hold influence over today’s cultural landscape. With the Fall 2023 campaign, Calvin Klein is redifining the image of the brand, reestablishing its fundamental qualities of confidence and seductiveness, all while rekindling the brand’s unparalleled aptitude for cultural innovation.
