The highly anticipated collaboration between luxury accessories brand Jimmy Choo and French fashion house Jean Paul Gaultier has finally unveiled its official campaign, featuring global pop sensation Kylie Minogue.
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This partnership brings together two creative forces with a shared vision of femininity, empowerment, and confidence. Co-designed by Jimmy Choo’s creative director, Sandra Choi, and JPG’s creative director, Florence Tétier, the collection pays homage to the rich archival legacies of both iconic brands.
Kylie Minogue, a pop culture icon herself, expressed her excitement about the collaboration, saying, “Fashion for me has always been about collaboration with like-minded creatives, and pure personal self-expression. Jean Paul Gaultier and Jimmy Choo have both been part of my fashion journey, and I’m thrilled to work with both of them to celebrate this exceptional collection.” She continued, “It’s our collective histories fusing to create something fresh and new.”
This campaign marks the evolution of Kylie’s longstanding relationship with both brands, following her history of wearing made-to-measure Gaultier looks and custom Jimmy Choo shoes. In the campaign, Kylie not only showcases the new footwear collection but also transforms into a modern-day pin-up.
Sandra Choi, Jimmy Choo’s creative director, expressed her pride in the collaboration, stating, “I am proud to say that Jimmy Choo is a name that has become part of pop culture. That’s true also of Jean Paul Gaultier, and of Kylie — we all speak beyond traditional confines, uniting different worlds, emblematic of female empowerment. That’s why Kylie was our first and only choice — she is truly iconic, modelling looks that unite the iconography of two houses and two cities, London and Paris.”
Florence Tétier, creative director at Jean Paul Gaultier, shared her perspective, noting, “Jimmy Choo is like the Gaultier of shoes — craft, meets rebellion. And Kylie is more than a musician — with a rich and deep history with both houses. When I think about design references and aesthetics, both our brands celebrate the strong female form framed through pop culture, a shared ideology that really stands out. Kylie is the embodiment of that.”
For Jimmy Choo, this collaboration follows its recent partnership with Sailor Moon creator Naoko Takeuchi, while Jean Paul Gaultier continues its series of exciting collaborations, including one with KNWLS and the announcement of its next guest designer, Simone Rocha.
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