In the world of basketball, where every dribble, cut, and jump holds the potential to shape the future of the game, Nike Basketball has always been at the forefront. The ethos driving Nike’s basketball footwear is rooted in the understanding that the sport is not merely a game—it’s unique, fluid, and influential. From the groundbreaking Greater Than Series to the iconic Signature Family, Nike Basketball keeps coming up with new releases, transforming the way players experience the game. Let’s take a look at the key releases:
The key to crafting exceptional footwear has always lied in collaboration with elite athletes. These athletes not only challenge the brand to see the game in new ways but also inspire the creation of the most advanced products in the world. The result is footwear that is not just worn by athletes but co-created with them, ensuring it meets the demands of the modern game. Let’s take a look at the key releases:
Greater Than Series
At the heart of Nike Basketball’s offering is the Greater Than Series, a revolutionary footwear system born out of listening to the voice of the athlete. Addressing real on-court challenges, this series utilizes the pinnacle of Nike’s product innovations and technologies. Designed to enhance three crucial movements in the game—Cut, Hustle, and Jump—the Greater Than Series empowers athletes at every level to create space and maximize speed, revolutionizing on-court performance.
Signature Family and Athlete Partnership
Core to Nike Basketball’s philosophy is the belief that the voice of the athlete can change the world. The Signature Family embodies this belief, championing athletes who share Nike’s vision that sports can break barriers, push limits, and spark change. Nike’s evolved signature strategy involves a personalized, 1:1 approach, unlocking new ways to co-create exceptional products and providing opportunities to support athletes both on and off the court.
Nike and Kobe Bryant
Nike has renewed its collaboration with the Bryant family to pay tribute to Kobe’s lasting legacy. In conjunction with Vanessa Bryant, this partnership goes beyond the confines of the game. While Kobe’s groundbreaking lineage of basketball shoes is a significant contribution, his legacy resonates globally, serving as an inspiration for fans and fostering youth engagement in sports. The collaboration with Vanessa Bryant is dedicated to championing a new generation of fans, with the goal of ensuring that the impact of Kobe and Gigi endures for years to come.
Cosmic Unity and Sustainability
Nike’s commitment to sustainability takes center stage with the Cosmic Unity, the brand’s first performance shoe under the Move to Zero initiative. Embodying the spirit of basketball, the Cosmic Unity line is designed for players who believe in the culture-bending power of the sport and its potential to shape a more sustainable future.
EasyOn for Accessibility
Nike’s dedication to serving all athletes is evident in the EasyOn initiative, formerly known as FlyEase. By leveraging various technologies, including collapsible tailgates and hook-and-loop closures, EasyOn products make Nike footwear more accessible for athletes of all abilities, reinforcing the brand’s commitment to inclusivity.
Nike Basketball’s footwear lineup goes beyond mere athletic gear. By co-creating with elite athletes, embracing sustainability, and championing accessibility, Nike Basketball continues to redefine on-court excellence and shape the future of basketball for generations to come.
DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – find out more in our about section.