BLACKPINK‘s Jennie, a renowned figure in the K-pop world, has made a significant leap into the fashion industry by launching her own label, ODD ATELIER (OA). This move comes amidst BLACKPINK’s recent contract renewal with YG Entertainment and highlights the members’ individual pursuits beyond their group activities.
Jennie, who has already made her mark in acting with a role in HBO’s “The Idol” and featured in numerous fashion campaigns, is no stranger to the fashion world. Her presence at high-profile events like the Chanel show in South Korea and a recent collaboration with Calvin Klein underscore her growing status as a fashion influencer.
The new venture, OA, was announced by Jennie on her Instagram, expressing her gratitude for the support received for both her solo endeavors and BLACKPINK. “Hi, this is Jennie. This year was filled with many accomplishments, and I’m so thankful for all the love I’ve received. I’m also about what’s to come, as I start my solo journey in 2024 with a company that I have established called OA. Please show lots of love for my new start with OA and of course BLACKPINK. Thank you” Jennie shared.
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Founded in November 2023, ODD ATELIER, or OA, aspires to be a brand that stands out, creating products that draw attention in unconventional ways. The brand’s philosophy is evident in its initial offerings, which include black hoodies featuring the distinctive OA logo.
ODD ATELIER has already established its digital footprint with an Instagram page that provides insights into the brand’s ethos and previews its inaugural products. The page reflects the brand’s commitment to offering unique fashion pieces, starting with its eye-catching hoodies.
Jennie’s foray into the fashion world with ODD ATELIER is a bold step that mirrors the evolving landscape of K-pop stars transitioning into multifaceted artists. Her venture promises to bring a fresh perspective to the fashion industry, blending her unique aesthetic with innovative designs. Fans and fashion enthusiasts alike eagerly await the full reveal of OA’s collection and Jennie’s continued success in this new endeavor.
