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Magliano’s ‘Rising’ Fall Winter 24

Magliano at Pitti: A Cinematic Return

January 29, 2024
in Fall Winter 2024.25 Menswear, Firenze Pitti Immagine Uomo, Milano Fashion Week
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Courtesy of Magliano

Magliano‘s return to Pitti is a journey back in time, revisiting the brand’s initial expressions in Florence five years prior. The event, set at the base of a grand staircase, creates a cinematic atmosphere, transforming the staircase into a symbol of both struggle and glamour, serving as a metaphor for political and queer narratives.

Courtesy of Magliano

This season, Magliano tries a different approach at the concept of a classic. The brand explores overextended feminine forms as a universal yet reversible rule, highlighting creations like binders developed with Untag, with underwear design, unisex skirts, and visuals that reinterpret Da Vinci, free from the binary constraints of history. A notable classic is the Neapolitan-shaped suit, hand-sewn by Kiton, as well as Borsalino hats, that undergo a playful sabotage of their development processes.

Courtesy of Magliano
Courtesy of Magliano

The color palette is somber with highlights, such as pins on jacket collars and literal candles of various sizes worn as military ranks, metaphorical depictions of life and aging. Jackets are dissolving into melton parts and sweaters are paying tribute to lesbian poetess Patrizia Cavalli. In footwear, Magliano collaborates with U-Power for the third time, enhancing safety shoes with improved grip, and with UGG®, slippers and loafers receive a Magliano-style twist.

Courtesy of Magliano

Nostalgia, inspired by Andrei Tarkovsky‘s “Nostalghia,” is presented as a driving force for human motivation, encouraging radical solutions. This parade, both formal and chaotic, is set to the dizzying music of Oxhy.

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Tags: FW24magliano
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