In the latest ad campaign for Ferrari‘s Spring/Summer 2024 collection, the brand is vividly brought to life, featuring the Polish supermodel Anja Rubik. Captured by the Belgian photographer Willy Vanderperre, known for his minimalist and precise visual style, the campaign is all about “The Power of Desire” that runs through the SS 24 Collection.
Anja Rubik, celebrated for her striking presence, amplifies the new Ferrari aesthetic with her portrayal in the campaign. The carefully curated images showcase cleanliness, a subtle tension and the notion of energy-in-motion.
Behind the scenes, Rubik shared her enthusiasm about the collaboration: “It was a pleasure to work with Rocco Iannone and Willy Vanderperre on this campaign. We wanted to create images that represented the Ferrari DNA: slick, modern and focused on design. ”
This campaign, consisting of six photographs, shows the standout total looks from Ferrari’s latest runway. Highlight pieces such as the signature jumpsuits, innovative suits in denim, and leather dresses are complemented by new accessories. Among these, racing-inspired gloves and eyewear take center stage, the latter being a key element of the collaboration with EssilorLuxottica.
this is the most boring campaign, does no justice to the beautiful collection instead of calling willy vanderperre maybe give the money to some young and talented photographer Ferrari ? How about that as an idea ?
its ridiculous this brand finally got some momentum and instead of doing the coolest thing ever, you just destroy it with this boring campaign of the brand… not like they have money to advertise ferrari clothes anywhere haha