Luxury house Balmain has unveiled its Spring 2024 campaign featuring the iconic Gisele Bündchen captured by fashion photographer Rafael Pavarotti. In charge of styling were Charlotte Stockdale and Katie Lyall, with set design from Ibby Njoya, casting direction by Anita Bitton, production by Ragi Dholakia Productions, and exclusive production by Now Open. Beauty is work of hair stylist Sam McKnight, and makeup artist Peter Philips. The campaign is a vivid celebration of love and a tribute to timeless fashion icons. This season, Olivier Rousteing unveils the JM Balmain Bag, drawing inspiration from the house’s classic “Jolie Madame” silhouette, a nod to Monsieur Balmain’s groundbreaking postwar designs.
Designer Olivier Rousteing revisits the “New French Style” initiated by Pierre Balmain, incorporating the soft contours and meticulous tailoring from the 1940s and 1950s into a collection that embodies the spirit of the rose – representing joy, love, and beauty.
Reflecting on the theme, Olivier Rousteing states, “I want to challenge the notion that a collection celebrating love, beauty, and florals for spring is superficial. Love is complex, just like every rose has its thorns. This complexity is embraced in our designs, with thorns appearing in various shapes and forms.“
The Spring 2024 collection is a blend of romanticism and femininity, underscored by Rousteing’s penchant for boldness. The designs demonstrate Balmain’s expertise in silhouette and form, while vibrant prints, including the classic polka dot found in Pierre Balmain’s designs, introduce an element of unexpected boldness. Rousteing’s vision of a Parisian garden is brought to life with a rich palette of colors, shapes, textures, and patterns, with a focus on the craftsmanship of the atelier and the historical archives of the house.
The collection features intricately crafted roses, thorns, and branches in crystal, embellishing the meticulously tailored designs that push the boundaries of Balmain’s renowned craftsmanship, marking Olivier Rousteing’s distinctive mark on the collection.
