Fashion legend and advocate for empowerment and diversity, Naomi Campbell, embodies the essence of a true BOSS. Since making a striking debut in the Fall/Winter 2022 global campaign, the synergy between her and the brand has flourished, culminating in the creation of the Naomi x BOSS capsule collection. This collection is a tribute to the sophisticated traveler of today, brought to life through a close partnership with the supermodel herself. It marks a significant step in the brand’s strategy to enhance its presence in the womenswear sector.
The collection was described by Naomi as being focused on versatility and comfort, reflecting her lifestyle of constant movement without sacrificing style. She mentioned that features such as anti-crease and anti-stress have been incorporated into the fabrics to cater to an active lifestyle.
With the Naomi x Boss collection, I wanted to craft a travel capsule that spoke to the spirit of today’s modern and dynamic women—a woman who’s strong, independent, and always on the go.
– said Naomi.
Marco Falcioni, SVP of Creative Direction at HUGO BOSS, expressed his enthusiasm for the collaboration, noting Naomi’s active involvement and creative influence.preferences. “She knows what she wants and shared meaningful creative input throughout the development process, mixing the BOSS fashion codes with her own iconic style. We had a lot of fun collaborating, working outside our comfort zones, and leaning on one another for insight with specific design challenges as we brought her unique vision to life through the BOSS lens.”
The Naomi x BOSS collection also aligns with Naomi’s commitment to philanthropy. In the UK, sales from the collection will benefit Smart Works, donating clothing to assist women entering the workforce. In the US, a portion of the sales will support ICON36, aiming to address inequalities faced by Black designers and fashion students at historically Black colleges. In Germany, sales will aid BIWOC* Rising, supporting women, transgender, and non-binary individuals facing intersectional discrimination.
Powerful, Timeless, and Effortless. It’s all about embracing your strength, never going out of style, and making a statement with ease. That’s what this collection is all about, and I couldn’t be prouder of it.
– she added.
Launched globally, today February 15, the collection is available in BOSS Halo stores and through unique pop-ups with major partners such as Selfridges, London, and Bloomingdales, New York.
Key pieces from the collection include innovative updates on classic tailoring, like a pinstriped, double-breasted gray suit in stretch wool with a wrinkle-resistant finish, and a modern trench coat with a leopard print and water-repellent features. The collection combines functionality with luxury, offering an oversized tracksuit in tech-spacer jersey for the ultimate in comfort and style.
