Burberry has launched a new campaign to celebrate the Rocking Horse bag, featuring a stellar lineup of brand ambassadors and notable figures in fashion. Jun Ji-Hyun, and Tang Wei, well-known faces of Burberry, are joined by Japanese actress Asami Mizukawa and models Lily Donaldson and Nora Attal.
Прикажи ову објаву у апликацији Instagram
The Rocking Horse bag pays homage to Burberry’s deep-rooted connection to the equestrian world. Its design elements are a nod to nostalgia and tradition, featuring rein-inspired straps and a gracefully curved shape that recalls the beloved childhood rocking horse. This fusion of classic and contemporary design not only highlights Burberry’s heritage but also appeals to a modern audience looking for pieces with a story.
The campaign introduces a fresh visual aesthetic for Burberry, centered around the new circular fastening on the Rocking Horse bag. This innovative closure pivots to form the shape of a lowercase ‘b’, becoming a new emblem for the house. This subtle yet striking detail represents Burberry’s commitment to evolving its brand identity while maintaining the elegance and sophistication that fans love.
Burberry’s attention to detail is further exemplified in the luxurious finishes of the bag. The Equestrian Knight Design (EKD) is tastefully embossed on the back, adding an element of luxury. Inside, selected styles of the bag reveal the iconic Burberry Check, ensuring that the interior is just as exquisite as the exterior. This blend of external beauty and internal quality is a hallmark of Burberry’s design philosophy.
This campaign is a celebration of Burberry’s ongoing innovation and its storied tradition. With the Rocking Horse bag, Burberry continues to offer not only a piece of luxury but also a piece of history, reinvented for the modern consumer who values both heritage and style.
