Burberry introduces its Valentine’s Day campaign through a quiet portrayal of modern romance set in London. The project stars British model Jean Campbell and American artist Orfeo Tagiuri, both long-standing friends of the house and partners in real life. Their existing connection shapes the tone of the campaign, allowing Burberry to present intimacy as something natural.
The campaign unfolds inside a London florist, where the setting supports a series of small, familiar moments. Recognizable architectural details and strong color accents place the story firmly within the city, anchoring the narrative in its surroundings. The florist becomes a contained space within the wider urban context.
Alongside the campaign imagery, Burberry presents a curated Valentine’s Day selection that brings together house icons and seasonal gift ideas. The edit places emphasis on accessories that carry recognizable Burberry codes, including Burberry Check bags and small leather goods. These pieces sit alongside jewelry, fragrances, and knitwear, creating a range that moves between practical and expressive gift options.
Burberry scarves can be embroidered with initials and newly introduced house symbols, allowing each piece to carry a direct connection to its recipient. Selected sweaters and knitwear also support personalization, extending this approach across categories.
By centering the campaign on a real-life couple with a long-standing relationship to the house, Burberry reinforces authenticity as the guiding force behind the project. London remains present throughout, as an active environment that shapes mood and movement. The campaign and Valentine’s Day selection present romance through familiarity, personal connection, and everyday moments.
