French luxury brand Barbara Bui is making history by becoming the official outfitter for the women’s section of Paris Saint-Germain (PSG) starting from the 2024-2025 season. This pioneering initiative marks the first time a women’s football team in France will be dressed by a high-fashion label, symbolizing a groundbreaking merger of fashion with female athleticism.
This partnership represents a strategic alliance between two entities with deep roots in Paris, known globally for their excellence and influence. PSG, with its rich history and extensive fan base, and Barbara Bui, with her bold approach to luxury fashion, come together in a partnership that promises to redefine the standards of women’s sports apparel.
Barbara Bui has designed two sets of pre-match presentation outfits for the PSG women’s team – one formal and one casual. These outfits reflect a deep understanding of the athletes’ identities, blending Bui’s iconic design elements – sharp contrasts, a balance of masculine and feminine styles, and luxurious materials – with the dynamic spirit of the footballers.
I really enjoyed the creative work involved in dressing the Paris Saint-Germain women’s football team. It’s a fantastic team! I have always loved articulating the character and personality of women. The talent of these elite athletes is the embodiment of this. It’s a joy to dress them! – Barbara Bui, Creator of the eponymous French luxury brand
Barbara Bui’s design ethos, characterized by its fluidity between sharp, tailored lines and oversized, bold silhouettes, brings an innovative edge to PSG’s sportswear. Her penchant for mixing unexpected materials like leather with classic silk or tailoring fabrics injects a sense of avant-garde fashion into the athletic world. This distinctive style is now set to invigorate PSG’s women’s team uniforms, blending sport functionality with runway-worthy aesthetics.
Paris Saint-Germain is proud and happy to be the first French women’s football club to sign a partnership with an official outfitter with the authenticity of Barbara Bui. Since 1987, the brand has continued to play with fashion codes to promote femininity and its excellence. – Fabien Allegre, PSG Chief Brand Officer
PSG’s women’s squad is a powerhouse in football, with an impressive track record in France and Europe. The integration of such a team with Barbara Bui’s innovative designs is expected to enhance the team’s visibility and marketability, while also inspiring a new generation of fans and aspiring footballers.
The collaboration extends beyond aesthetics, aligning with both PSG’s and Barbara Bui’s commitment to social impact. PSG’s initiatives through PSG For Communities, which focus on empowering youth, complement Bui’s vision of fashion as a powerful form of personal and societal expression. Together, they leverage their platforms to foster empowerment and positive change, particularly for women and girls.
