This summer, BIMBA Y LOLA partners with Brazilian brand MELISSA to create an essential collection for 2024. Blending MELISSA’s boldness with BIMBA Y LOLA’s urban sophistication, this collaboration promises to be a standout highlight of the season.
MELISSA, founded in 1979, has carved a niche as a global leader in sustainable footwear, known for its innovative use of the recyclable, vegan, and highly flexible Melflex® material. This commitment to sustainability and originality finds a perfect match in BIMBA Y LOLA, blending femininity, versatility, modernity, and classicism.
The collection explores the unique DNA of both brands, featuring a capsule collection of four bags and three jelly fisherman sandals. The sandals, a fresh take on the iconic Possession model, promise innovation and comfort. They come in three striking colors: iridescent blue, salmon, and black. Complementing the footwear is a multifunctional basket inspired by BIMBA Y LOLA’s archives, perfect for market trips, beach days, or any summer adventure. This playful yet elegant basket is available in black, lime green, pink, and blue, and features MELISSA’s signature tutti-frutti scent.
Model Gabriela Brooks stars in the campaign, captured by photographer Hedvig Jenning. Jenning’s bold, futuristic imagery perfectly conveys the collection’s infectious summer spirit and vibrant enthusiasm.
The MELISSA x BIMBA Y LOLA collaboration is more than just a collection; it’s a style-conscious manifesto for the season. Celebrating fun, originality, and environmental commitment, this collection is designed for both city and coastal adventures. It embodies the optimism and joy that come with summer.
Mark your calendars: the collection launches on June 6th at www.bimbaylola.com and on June 13th at www.shopmelissa.com. It will also be available in stores worldwide in the following weeks.
ahaha not the plastic bag that my grandma has
memories, who doesn’t need one… haha