As the Olympic and Paralympic Games Paris 2024 approach, SKIMS has unveiled its latest collaboration with Team USA, marking the third iteration of the successful partnership. This year’s collection is not only the largest but also the most inclusive, introducing SKIMS Mens, SKIMS Swim, and Adaptive ranges for the first time.
Photographed by Greg Swales, the campaign features a star-studded roster of athletes, including gymnast Sunisa Lee, track and field stars Fred Kerley and Gabby Thomas, swimmer Caeleb Dressel, Paralympic swimmer Jessica Long, and para track and field athlete Nick Mayhugh. Captured on a patriotic red set with the American flag, the images radiate a sense of pride, strength, and nostalgia, perfectly aligning with the vintage aesthetic of the campaign.
Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, expressed her enthusiasm for the ongoing partnership: “I’m so honored for SKIMS to continue supporting Team USA and the inspiring athletes participating in the upcoming Olympic and Paralympic Games 2024. Our shared mission of empowering everybody really shines through in the collaboration this year with the addition of our men’s styles to reinventing our adaptive intimates. The athletes in our campaign look incredible in the collection, and I can’t wait to cheer them on this summer in SKIMS!”
Athletes featured in the campaign shared their personal excitement about the collaboration. Sunisa Lee noted the blend of style and comfort that SKIMS provides, making it a perfect fit for her both in and out of the gym. Fred Kerley praised the comfort and relaxed fit of the men’s loungewear, emphasizing its utility during his recovery days and travel.
The collection, designed to be worn by athletes during their downtime and by fans at home, focuses on comfort and includes underwear, sleepwear, swimwear, and loungewear made from SKIMS’s signature ultra-soft fabrics. Each item proudly displays the Team USA marks, the Olympic Rings, and the Paralympic Agitos, symbolizing a fusion of fashion, function, and patriotic spirit.
“As a long-time SKIMS fan, partnering with them for this campaign has been a dream come true. I’m so lucky that I get to experiment with my style while competing, but when I’m not in the gym I still want to look and feel great. I love that SKIMS delivers on comfort, flexibility, and style.” said Sunisa Lee, Olympian, Gymnastics.
The limited-edition SKIMS Team USA collection will be available exclusively on SKIMS.com starting June 26, 2024, at 9 AM PT / 12 PM ET, offering fans a unique way to support and celebrate Team USA in style.
this is not an official line? right? or the olympians will wear this shit
it is the official collaboration with the TEAM USA so I do believe the athletes from the team USA will actually wear theses during the upcoming Olympics