In a summer brimming with sports events like the Euros, Wimbledon, and the Olympics, LET’S SWIM’s Creative Director and Founder, David Koma, presents a fresh drop inspired by the athletic spirit. The latest collection from LET’S SWIM, named “Poolside Precision,” is all about competitive sports, energy and commitment to high performance. Shot at the London Aquatics Centre, the campaign brings a vibrant color palette that includes bright greens and soft blues, complementing LET’S SWIM’s signature black, red, and white. This collection also marks the debut of LET’S SWIM’s menswear line, embracing a sportier aesthetic.
The campaign’s location, the London Aquatics Centre, serves as a fitting place for a collection inspired by athletic competitions. As temperatures soar globally, pools become a haven for fitness and recreation. From divers and competitive swimmers to casual pool-goers and party people, LET’S SWIM’s latest drop caters to an array of pool users. Koma’s vision is about going further than the traditional beachwear, reflecting the diversity of urban environments where swimwear can be showcased. “Not everyone goes to the beach to wear swimwear,” says Koma, emphasizing the versatility of the collection.
SWIMWEAR
LET’S SWIM’s latest drop continues to feature high-performance recycled swimwear fabrics and daring designs that have become synonymous with the brand. This collection sees Koma’s first foray into menswear, introducing trunks, shorts, and an extensive ready-to-wear line designed to be unisex. The swimwear line comprises 14 pieces for women and six for men, alongside five ready-to-wear pieces for women and 11 for men.
Designing the menswear line was a natural progression for Koma, who drew inspiration from his own experiences. “I was thinking about what I would wear, traveling the world, shooting LET’S SWIM campaigns,” he explains. This expansion of the brand caters to everyone who loves to swim.
Prices for the new collection range from €95/£85/$105 for logo t-shirts to €395/350X/$440 for shark print hoodies, available exclusively at letsswim.co from July 23rd, 2024. Born out of a love for travel and sharks, LET’S SWIM blends marine life with the cinematic world of National Geographic and the nostalgic imagery of Pirelli and Playboy. Take a closer look at the collection in the Gallery below:
