The highly anticipated second drop of the BOSS x NFL collaboration has arrived, just in time for the 2024 NFL season. Building on the success of last year’s debut and the buzz generated by their spring release, BOSS and the National Football League (NFL) are once again joining forces to bring fans a collection that merges the worlds of football and fashion in an unparalleled way. This season’s campaign is not only about showcasing team pride but also about embracing the #BeYourOwnBOSS mantra, encouraging fans to express their confidence through style.
This latest release sees an expansion to include a total of 21 NFL teams, marking the debut of the New York Jets in the collection. This move highlights the growing demand among football enthusiasts for apparel that allows them to represent their teams in a fresh and stylish manner. The inclusion of the Jets is a nod to the franchise’s dedicated fan base and a recognition of the team’s vibrant role in the NFL. The broader selection ensures that more fans can find something that resonates with their team spirit while staying on trend.
At the heart of the BOSS x NFL collection is the idea that this apparel is more than just team merchandise—it’s a statement piece. The campaign, led by NFL stars Patrick Mahomes, Micah Parsons, Amon-Ra St. Brown, and Braxton Berrios, is designed to inspire fans to unleash their inner BOSS, representing their favorite team with pride. The creative direction by Trey Laird and his agency, Team Laird, pushes the boundaries with cinematic effects inspired by superhero films, showcasing the players in a dynamic light. These visuals capture the essence of the campaign—celebrating the physicality and spirit of the players.
The collection itself is an example of the BOSS brand’s commitment to quality. Each piece combines the classic, sleek BOSS aesthetic with the high-energy vibe of the NFL, resulting in apparel that is both fashionable and functional. The range includes stylish hoodies, classic team-branded T-shirts, and heritage-inspired varsity jackets, all designed in a neutral palette of gray marle, black, white, and beige, with options in bold team colors. Every item is crafted with precision, reflecting the attention to detail that both BOSS and the NFL are known for.
In a special nod to the New York Giants, BOSS has introduced a dedicated selection of pieces to celebrate the team’s 100th anniversary. This limited-edition line pays homage to the Giants’ rich history and offers fans the chance to own exclusive, commemorative items. It’s a fitting tribute to one of the NFL’s most storied franchises and an exciting addition to the collection for fans who want to mark this milestone in style.
The BOSS x NFL collection is now available across select BOSS stores and online, as well as through various retail partners. With this release, BOSS and the NFL continue to set a new standard for sports and fashion collaborations.
I can’t believe these images got approved!!! what on earth boss
seriously what is the point 🫥