Chopova Lowena’s exploration of costuming extends to Victorian-era Halloween traditions and the theater, where fairies, witches, heroes, and villains ruled the stage. Their runway brings these characters to life in pairs, what the designers affectionately call “chukaboo duos”—a term from the Victorian era to describe close friends. These duos represent the Chopova Lowena community: best friends, sisters, and families who stand together in warmth and solidarity. It’s a reminder that fashion is more than just clothes; it’s a way for women to craft their personas daily, choosing which role to play and how to express their inner selves.
The collection also takes a playful dive into athleticism, with nods to the world of gymnastics and Olympian feats. Stretch sparkle separates, rhinestone-adorned swimwear, and flexible studded suiting evoke the energetic and fearless spirit of women in motion. Even vintage warm-up gear gets a makeover, blending sporty chevrons and stripes with Victorian frills for an extra dash of daring. These pieces not only celebrate the strength of modern women but also reflect the multifaceted roles they inhabit—from athlete to professional, each day brings a new costume to wear.
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Spring 2025 is as much about personality as it is about new clothing and accessories. The designers have incorporated unexpected collaborations and product launches that underscore their playful, experimental ethos. A standout is the partnership with Hellmann’s, which introduces the “Margaret” bag, designed specifically to carry a jar of the iconic mayonnaise. Complete with a Victorian silver spoon and a vintage-inspired blue charm, the bag honors Hellmann’s creator, Margaret Hellmann, while paying homage to creativity and tradition. This quirky accessory will be available in limited quantities at Dover Street Market London, offering a deliciously fashionable statement.
Another exciting collaboration comes in the form of Chopova Lowena’s partnership with ASICS to produce a special edition of the GEL Quantum 360 VIII. Adorned with butterflies, rhinestones, flowers, and studs, the sneakers capture the imagination and rugged spirit of the collection. Part of ASICS’ Crafts for Minds program, the shoes allow Chopova Lowena to apply their signature flair to functional footwear. Proceeds from the sales of these sneakers will benefit the 999 Club charity, which provides urgent mental health support to those in need in South East London.
With every piece, from clothing to accessories, Chopova Lowena’s Spring 2025 collection is a celebration of women reinventing themselves through their wardrobe. Whether channeling the spirit of a rodeo queen or embracing the athleticism of an Olympian, the collection offers a space for women to express their power, creativity, and individuality in every stitch. From the Victorian influences to the modern-day collaborations, it’s a bold, playful, and inspiring reimagining of what fashion can be.
View the collection in the Gallery:
