CNCPTS and New Balance have built a remarkable partnership over the years, consistently creating footwear that resonates with both sneaker enthusiasts and casual wearers. Their latest collaboration, the CNCPTS x New Balance 1906U “Hours and Days,” launched in August 2024, remains a favorite among sneakerheads this season with its innovative design.
SNEAKERS
This release draws inspiration from the CNCPTS x New Balance 999 “SEAL” from 2012, reviving its military-inspired themes while reimagining the concept for modern needs. With a rich autumn color scheme and an emphasis on utility, the 1906U feels at home during the current season, offering a refined take on a timeless collaboration.
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The design of the CNCPTS x New Balance 1906U captures the essence of autumn with its carefully chosen colors. Featuring off-white, earthy browns, teal, and soft greens, the sneaker visually represents the changing seasons, making it a perfect addition to fall wardrobes. The combination of mesh, suede, and nubuck materials adds texture and depth to the shoe, while reflective accents give it a modern edge. CNCPTS tapped into their archives while ensuring the 1906U feels fresh, especially when paired with New Balance’s technical innovations like the N-ergy shock-absorbing outsole and Stability Web, which provide both comfort and performance.
Released in early August, the sneaker has since gained traction as a go-to choice for those who appreciate both style and practicality. Its versatile design means it can transition effortlessly from daily wear to more active pursuits. New Balance’s ABZORB SBS heel cushioning offers stability for long walks, while the upper’s breathable mesh and sturdy materials make it durable enough for outdoor use. These elements reflect CNCPTS’ and New Balance’s dedication to designing footwear that meets the demands of today’s lifestyle without sacrificing aesthetic quality.
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The campaign for the “Hours and Days” release adds an emotional layer to the sneaker’s story. It features two distinct runners: Robert ‘The Raven’ Kraft, who has run eight miles every day on Miami Beach since 1975, and Tashawn Richards, a younger runner who focuses on mindfulness and the connection between physical and mental well-being. These figures reflect the shoe’s theme of consistency, growth, and the passage of time. By featuring Kraft’s decades-long commitment and Richards’ modern approach to running, CNCPTS creates a powerful dialogue between generations.
According to CNCPTS Creative Director Deon Point, the inclusion of Kraft in the campaign made perfect sense. “Once I heard about Raven and his story, it felt right to include him. His consistency and drive tie directly into what we wanted to convey with this release.” This idea of connecting the past with the present is at the core of the 1906U design, which honors its predecessor while embracing a forward-looking approach. The sneaker is not just a product of nostalgia but a reflection of how these two brands continue to evolve together.
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Since its release, the CNCPTS x New Balance 1906U “Hours and Days” has continued to gain popularity, especially as the season changes and its autumnal tones become even more relevant. The rich color palette and thoughtful design make it stand out in a crowded market, while its functionality appeals to those seeking both performance and style. As CNCPTS and New Balance have consistently shown, they are not content to simply recreate past successes; they strive to push boundaries and deliver something fresh with each collaboration.
For those who may have missed the August launch, the CNCPTS x New Balance 1906U has quickly become a sought-after item, with fans hoping for a restock. As the partnership between CNCPTS and New Balance continues, this collaboration exemplifies their shared approach to creating sneakers that not only reflect the present but also anticipate the future, ensuring their designs remain both relevant and impactful.
Wow obsessed with these ❤️❤️❤️
These colors are everything ! New balance is stepping up ! ❤️❤️❤️