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Flowers of the Concrete: GCDS Spring Summer 25 Collection

Florals, concrete, pop culture and creative destruction

September 20, 2024
in Milano Fashion Week, Spring Summer 2025 Menswear, Spring Summer 2025 Womenswear
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© GCDS

GCDS Spring Summer 25 collection, titled “Flowers of the Concrete”, styled by Carine Roitfeld, is a thoughtful exploration of the relationship between fantasy fashion and everyday wear. Giuliano Calza creates a collection that resonates with the present, where pop culture’s key players — rising pop divas and it-girls — influence not only what we listen to but how we dress. These figures, continuously reinventing themselves, inspire resilience and self-expression, themes central to the collection.

© GCDS

The collection taps into the feminine energy that shapes culture. Like flowers pushing through urban pavements, GCDS’ designs show strength and grace in equal measure. The metaphor extends into the collection’s pieces, where soft silhouettes like flirty tulip skirts meet raw, edgy materials like satin. This balance reflects the ability to thrive in challenging environments, with the clothes channeling both beauty and toughness.

© GCDS

Garments like tees and tights are reimagined and reconstructed into new creations, representing the inventive spirit of a generation unafraid to make bold choices. These pieces, with a sense of DIY fashion, sit alongside expertly crafted pieces.

© GCDS

The return of the Comma bag, now in both Mega and Mini sizes, with its distinctive dangling logo dice, injects fun into the look, while the choice of kitten heels in either monster fur or embroidered florals complete the outfits. Each accessory is packed with character, while the palette embraces a range of bold neons and Crayola colors.

© GCDS

Paired with daring cuts and shapes, the collection dares to challenge, creating an aesthetic that captures the excitement of nights out. This sense of rebellion is balanced by well-constructed blouses, blazers, and skirts, which ground the collection..

© GCDS

Powered by the Renault 5 E-TECH 100% Electric and a custom soundtrack by Charli XCX, the show’s atmosphere perfectly complements the collection. Take a closer look at the GCDS Spring Summer 25 collection in the gallery below:

View Gallery 36 images
Tags: gcdsMFWss25
Pavle Banovic

Pavle Banovic

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