• Latest
MSGM SS25: Inspired by Coastal Geometries

MSGM SS25: Inspired by Coastal Geometries

September 18, 2024
QUEENS OF EVERYTHING: New York City Drag by Martin Gatti

QUEENS OF EVERYTHING: New York City Drag by Martin Gatti

July 2, 2025
PUMA and Skepta Go Sub-Zero with Skope Forever

PUMA and Skepta Go Sub-Zero with Skope Forever

July 2, 2025
The Faun: Maison Francesco Scognamiglio Couture FW25.26

The Faun: Maison Francesco Scognamiglio Couture FW25.26

July 2, 2025
Pleats Please Issey Miyake

Pleats Please Issey Miyake & Hikaru Ichijo Debut Brand New Day

July 2, 2025
MARNI Unveils FW25 Vol.1 Collaboration with Slawn and Soldier

MARNI Unveils FW25 Vol.1 Collaboration with Slawn and Soldier

July 2, 2025
SALOMON and Jeong Li Reimagine the XA PRO 3D

SALOMON and Jeong Li Reimagine the XA PRO 3D

July 2, 2025
Backstage Moments at SYSTEM Spring Summer 2026 Show

Backstage Moments at SYSTEM Spring Summer 2026 Show

July 2, 2025
HUGO and Slawn Reveal VCARB Graffiti Livery and Capsule

HUGO and Slawn Reveal VCARB Graffiti Livery and Capsule

July 2, 2025
Vivetta Resort 2026 Explores Seaside Imagination

Vivetta Resort 2026 Explores Seaside Imagination

July 2, 2025
SYSTEM SS26 Explores Routine and Escape with “Office Daydream”

SYSTEM SS26 Explores Routine and Escape with “Office Daydream”

July 2, 2025
P. Andrade Debuts “The Tree is Your Spine” SS26 in Paris

P. Andrade Debuts “The Tree is Your Spine” SS26 in Paris

July 2, 2025
Sea New York Launches Pre-Fall 2025 Collection with a Maritime Twist

Sea New York Launches Pre-Fall 2025 Collection with a Maritime Twist

July 2, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

MSGM SS25: Inspired by Coastal Geometries

Massimo Giorgetti’s latest collection draws from seaside architecture and modernist design, bringing summer to life with bold colors and tactile fabrics

September 18, 2024
in Milano Fashion Week, Spring Summer 2025 Womenswear
0
Share on FacebookShare on Twitter
Courtesy of MSGM
MSGM ‘s SS25 presentation offers a manifesto on summer living, where architecture and design merge into a dynamic expression of life by the coast. Creative Director Massimo Giorgetti draws inspiration from the sharp geometries of seaside homes, such as his own “La Vedetta” in Zoagli and Eileen Gray’s iconic “Villa E-1027” in Roquebrune-Cap-Martin. These architectural elements, defined by clean lines and modernist principles, are echoed in the collection’s bold graphic touches and color palette. Klein blue, red, and yellow serve as the foundation, enriched by shades of coral, turquoise, and sand, reflecting the rhythm and contrasts of the coastal landscape.
Courtesy of MSGM

The collection plays with shapes and forms reminiscent of the seaside, with straight lines and soft curves mimicking the ebb and flow of the waves. Clean, minimalist silhouettes allow the fabrics to speak, with an emphasis on texture and material innovation. Fresh, lightweight materials are central to this season’s approach, inviting movement and evoking the ease of summer. MSGM’s tactile exploration is evident in its use of cloquet jersey, micro pleats, 3D embroidery, and wave-like inlays. Cotton tweed jacquards and sequined textures further the collection’s exploration of the organic, blending form and function in a nod to Eileen Gray’s belief that “design should respond to human needs.”

MSGM SS25
Courtesy of MSGM

The fluidity of water is a recurring theme throughout the collection, expressed in curved lines and optical prints on poplin fabrics. Milanese artist Luca De Gaetano adds an artistic layer with his hand-painted spray flowers and watercolored broom prints, introducing a playful indie graphicism onto cotton canvas and mesh. MSGM’s signature hyperpop aesthetic comes alive in small, multicolored floral motifs printed on jersey, adding a touch of whimsy. An elastic grosgrain belt, a direct homage to Mario Bellini’s 1984 “Figura” chair for Vitra, bridges fashion and furniture design, reinforcing the collection’s focus on the intersection of different creative worlds.

MSGM SS25
Courtesy of MSGM

The presentation of the collection itself is a bold extension of the narrative. In collaboration with Fosbury Architecture, MSGM transformed its headquarters into an imagined coastal environment. Blue sand mimicked the labyrinthine flow of waves, while a fluorescent yellow net wrapped the building, playfully decontextualizing the structure with an irreverent twist. The space served as a three-dimensional dialogue between fashion and architecture, fabrics and landscapes, and humanity’s relationship with its environment. This carefully crafted environment was as much a part of the collection as the garments themselves, enhancing the story of coastal summer living.

MSGM SS25
Courtesy of MSGM

The Mediterranean served as a central theme throughout the presentation, not merely as a geographic reference but as an emotional concept. The collection channels the Mediterranean’s blend of simplicity and complexity, drawing upon its cultural and natural significance. The designs reflect the landscape’s contrasts, balancing sharp geometric lines with the soft, sinuous forms of waves and the horizon. It’s a continuation of the themes MSGM explored in their previous collection, “The Sea and I,” but with a fresh perspective that invites the viewer to experience the Mediterranean as both a physical and emotional destination.

MSGM SS25
Courtesy of MSGM

The collection speaks to the brand’s deep understanding of how architecture and nature influence human life and, by extension, fashion. Through its homage to iconic designers and modernist architecture, MSGM creates a collection that celebrates the essential joy of summer, with pieces that capture the freedom, spontaneity, and fluidity of life by the sea.

View the collection in the Gallery below:

View Gallery 37 images
Tags: collectionsFashionWomenswear
Anastasija Pavic

Anastasija Pavic

Related Posts

PRONOUNCE
Backstage Moments

Backstage Moments at PRONOUNCE Spring Summer 2026 Show

June 30, 2025
QASIMI
Backstage Moments

Backstage Moments at the QASIMI Spring Summer 2026 Show

June 30, 2025
Dolce&Gabbana Men’s SS26 Turns Pyjama Into a Daily Uniform
Dolce Gabbana

Dolce&Gabbana Men’s SS26 Turns Pyjama Into a Daily Uniform

June 24, 2025
CANALI
Canali

Elegance In Motion: Canali Spring Summer 2026 Collection

June 23, 2025

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.