SUNNEI chose a different format for Fall Winter 2026. The brand replaced the traditional runway with MOMENTO 09, part of its ongoing MOMENTO SUNNEI series. These monthly gatherings take place at the SUNNEI Flagship Store-Café-Gallery in Milan and stream live on YouTube, extending the experience beyond the physical space.
FALL WINTER 2026
MOMENTO SUNNEI functions as a recurring framework. Each edition transforms the Store-Café-Gallery into a cultural hub that operates beyond retail. The format encourages direct interaction between the brand and its community, fostering real-life encounters within a curated setting.
For MOMENTO 09, SUNNEI invited Swiss-Portuguese artist, performer, and vocalist Lara Dâmaso to present “Polychysis (To Emanate).” Her live performance examined the dialogue between voice, body, and space. Through sound and movement, Dâmaso activated the venue, turning the architectural interior into an instrument that responded to her presence.
Throughout the evening, guests encountered both the performance and the Fall Winter 2026 collection within the same environment. SUNNEI displayed key looks on the walls in a manner consistent with its distinct presentation style.
The Store-Café-Gallery operated as more than a venue. It functioned as an active participant in the event, hosting performance, fashion, and gathering under one roof. By streaming the evening on YouTube, SUNNEI expanded access while preserving the intimacy of the in-person experience.
MOMENTO 09 reinforced SUNNEI’s ongoing strategy of reshaping how collections enter the public sphere. The brand continues to use its monthly format as a platform for connection, hosting artists and inviting its audience into a shared space of observation and participation. For Fall Winter 2026, SUNNEI affirmed this direction, presenting fashion within a living context that privileges interaction.
