Adidas Basketball introduces fresh colorways of the Jabbar OG Collection, continuing its homage to Kareem Abdul-Jabbar. Originally launched in 1978, this groundbreaking sneaker became the first basketball shoe to feature an athlete’s face. With this release, Adidas underscores the cultural and athletic significance of the iconic franchise.
UNDFTD leads the storytelling behind this launch, leveraging its deep roots in streetwear and sneaker culture. The partnership emphasizes the connection between basketball’s past and contemporary style, with UNDFTD adding its creative edge to the rollout. Their involvement enriches the narrative, ensuring the collection appeals to both long-time fans and a new generation of sneaker enthusiasts.
This iteration preserves key elements from the original design while introducing refined touches. Smooth leather covers the upper and tongue, giving the shoes a sophisticated yet sleek appearance. Suede toe caps provide additional durability and texture, while the gold foil logos on the tongue and heel commemorate Abdul-Jabbar’s illustrious career. Comfort also takes priority with soft leather lining the collar and interior.
The cream white midsole enhances the shoe’s vintage aesthetic, balancing nostalgic elements with subtle updates for today’s market. Signature tumbled leather 3-Stripes run along the sides, adding texture that distinguishes the branding. An eyestay treatment contributes to the retro-inspired look, reinforcing the shoe’s ties to the late 1970s design language.
Among the collection’s highlights is the introduction of a vibrant Royal Blue colorway. This new option offers a bold alternative for those seeking fresh takes on classic styles, all while staying true to the essence of the original. Through these updates, the collection captures the spirit of basketball history while remaining relevant for modern wearers.
The new colorways will first be available exclusively through UNDFTD on November 6, 2024, with a global release to follow on November 15. This collection, building on Abdul-Jabbar’s historic legacy, represents Adidas Basketball’s ongoing commitment to combining heritage design with contemporary appeal, ensuring it resonates across generations.
