ETRO has unveiled its new FW 2024/2025 campaign, spotlighting the Vela Bag, a design by the brand’s creative director Marco De Vincenzo. This launch aligns with ETRO’s continued push to blend Italian craftsmanship with modern design sensibilities, a hallmark of De Vincenzo’s approach since he joined the house. The campaign features British model Edie Campbell as its muse, beautifully portrayed by renowned Italian photographer Giampaolo Sgura. Through a series of portraits, the campaign evokes a romantic, botanical paradise, framed in the warm, soft hues of autumn.
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At the heart of this campaign is the Vela Bag, a new icon in ETRO’s accessories lineup. This bag is an example to the brand’s craftsmanship, featuring a flexible metal zipper and a signature chain adorned with the Pegaso medal, a symbol synonymous with ETRO’s legacy. Available in a deep brown palette, the Vela Bag comes in both smooth leather and intricately woven variations, reflecting the attention to detail and creativity that have defined the brand for decades.
Giampaolo Sgura’s photography brings an evocative narrative to life, blending Campbell’s effortless elegance with the rich textures and tones of the autumn collection. The setting, described as a botanical dreamscape, is a perfect backdrop for the earthy shades of the Vela Bag and the collection’s overall design language. Sgura’s signature use of light and color enhances the bag’s luxurious materials and elevates the romantic undertones of the campaign.
Marco De Vincenzo’s leadership at ETRO has been marked by a fresh infusion of creativity, and the Vela Bag epitomizes his vision for the brand. By combining contemporary elements, De Vincenzo bridges the past and present, bringing a modern twist to ETRO’s established identity. His emphasis on craftsmanship is evident in the intricate weaving techniques and attention to detail present in every variation of the bag.
The Vela Bag’s appeal goes beyond its aesthetics—it symbolizes ETRO’s commitment to functionality and luxury. The versatile design makes it suitable for various occasions, while its high-quality materials ensure durability. Marco De Vincenzo’s direction has breathed new life into the brand, and with campaigns like this, ETRO continues to stand at the intersection of tradition and innovation, offering a fresh perspective on luxury fashion.
