PUMA has unveiled the latest chapter of its first global campaign in a decade, “FOREVER. FASTER – See The Game Like We Do.” This 2024 Hoops campaign reinforces PUMA’s ambition to lead in the basketball world, focusing on a fresh narrative that celebrates the game’s dynamic spirit and energizes the brand’s hoops division.
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The campaign invites audiences to “see the game like we do,” emphasizing a perspective defined by determination, individuality, and joy. It features PUMA Hoops athletes Breanna Stewart, LaMelo Ball, Scoot Henderson, Flau’jae Johnson, and Tyrese Haliburton. Each player brings a distinct style, perspective, and story, embodying the FOREVER. FASTER spirit that encourages authenticity on and off the court.
Max Staiger, Global Head of PUMA Basketball, highlighted the brand’s player-centric storytelling approach. “Since the start, we’ve always told basketball’s story through the player’s lens, both on and off the court,” Staiger said. “This campaign unites our narrative, showing how Stewie, Melo, Flau’jae, Scoot, and Tyrese embody PUMA Hoops’ disruptive and inclusive spirit.”
PUMA Basketball has a rich legacy that dates back to 1973, with iconic releases like the Clyde model that set the bar for performance and cultural relevance. After a hiatus, PUMA returned to basketball in 2018, merging sport and culture with innovative designs and an athlete roster known for their skill and style beyond the court. The brand continues to shape the future of basketball through technological advancements and influential creative partnerships.
Richard Teyssier, Vice President Brand and Marketing, emphasized PUMA’s renewed focus on basketball. “This campaign is a statement to the world that PUMA is doubling down on hoops,” Teyssier said. “It reflects the tenacity and passion we bring to the game and underscores our commitment to becoming a powerhouse in basketball.”
The campaign also features a hero brand film and creative assets with the athletes. Amplifying its presence, PUMA has secured an official NBA media partnership, ensuring the campaign resonates with basketball fans worldwide across social media, TV, and more.
this one is so cool! Puma basketball is the one to watch !