Balenciaga and Under Armour Team Up for Spring 2025 Collection

Balenciaga and Under Armour launch their highly anticipated collaboration, the Balenciaga | Under Armour Series, globally. Initially showcased during Balenciaga’s Spring 2025 show in Shanghai, the collection blends the boundaries between high fashion and technical sportswear. Encompassing a diverse array of items including men’s and women’s ready-to-wear, sneakers, bags, jewelry, sunglasses, and accessories, the collaboration presents an innovative fusion of both brands’ aesthetics and expertise. Captured by photographer and videographer Joseph Kadow, the dedicated campaign highlights the collection’s dynamic character, featuring a blend of slow-motion videos and still-life imagery.

The campaign presents models Léa and Gedeon running in pieces from the Balenciaga | Under Armour Series, evoking the energetic spirit of classic sportswear commercials. This visual approach underscores the athletic undertones of the collection while retaining Balenciaga’s fashion-forward edge. Still-life shots emphasize the unique craftsmanship of the collection, which melds Under Armour’s technical expertise with Balenciaga’s sartorial silhouettes. The iconic Under Armour logo, centered over a classic Balenciaga stamp, appears prominently throughout the series—integrated into insignias, prints, and embroideries, while the House’s Loop Sports Icon logo adds an additional signature touch.

Ready-to-wear offerings in the collection draw heavily on Under Armour’s athletic legacy, featuring classic base-layer pieces alongside uniquely constructed reversible garments. The series includes windbreakers, quarter-zip pullovers, and track suit separates, reimagined with Balenciaga’s high-fashion twist. One standout piece is a nylon tracksuit jacket that can be reversed into a denim zip-up jacket,  combining casual sportswear with street-smart styling. This innovation continues throughout the series, with soft jersey and fleece interiors offering both comfort and versatility—providing two styles in a single garment.

The footwear within the collection includes co-branded editions of the Balenciaga Runner, 3XL, and the newly introduced Hyper Sneaker. Designed with a sock-like upper that anatomically envelopes the foot, the sneaker features ribbed material reinforced with glossy panels, completed by Balenciaga | Under Armour co-branding—merging technical comfort with fashion-forward aesthetics.

The collection also introduces hybrid trompe-l’œil pieces that challenge conventional garment construction. Jerseys, track pants, shorts, and base-layer tops are fused to appear as individual layered pieces but are cleverly integrated into a single, cohesive garment. Additional items, such as zip-up hoodies and sweatpants, feature Balenciaga’s signature oversized denim detailing interspersed with Under Armour’s sportswear functionality. These designs offer a fresh take on streetwear and athletic staples, delivering comfort, innovation, and style.

Accessories and jewelry in the collection further underscore the collaboration’s inventive spirit. Silver-plated jewelry pieces reimagine the Under Armour logo as turn-lock clasps on chokers, hoop earrings, and stud earrings, providing a striking juxtaposition of athletic iconography with luxury craftsmanship. Sleek, wraparound sunglasses incorporate the logo on an ergonomic nose bridge, while a hoodie tote bag reinterprets a zip-up hoodie into a functional carryall. Completing the accessory lineup, duffle bags, backpacks, and crossbody messenger bags are rendered in shiny leather or recycled nylon with Balenciaga’s iconic washed, pierced, and distressed finishes—blending utility with a distinct aesthetic statement.