FTC, also known as “For The City,” was founded in 1986 by Kent Uyehara. What began as a modest selection of skate gear in the back of Kent’s father’s ski and tennis shop has since grown into a global name synonymous with skate culture. Staying true to its roots, FTC has continually championed skateboarding’s raw authenticity, supporting the community with innovative designs, premium gear, and collaborative projects that resonate with skaters worldwide.
COLLABS
FTC has built its reputation as a leader in skateboarding culture through collaborations that resonate deeply with the community. One of its most celebrated partnerships is with Derby of San Francisco, which led to the creation of the iconic 300 Jacket. Known for its durability and practical design, the jacket quickly became a favorite among skaters for its ability to withstand the demands of the sport while maintaining a clean and timeless look. The 300 Jacket exemplifies FTC’s knack for producing apparel that merges functionality with style.
FTC’s collaborations don’t stop there. The brand has also partnered with Nike SB on notable projects, including the much-loved Dunk Low design. Additionally, GOAT FTC has collaborated with adidas on a Superstar collection honoring San Francisco’s Embarcadero skate scene and with Butter Goods to celebrate skateboarding’s global culture. Partnerships with Spitfire Wheels and chef Chris Cosentino highlight FTC’s ability to blend skateboarding with art and design.
SNEAKER CULTURE
FTC has carved out a niche as a hub for skateboarding sneakers, offering some of the most sought-after styles in the market. The shop regularly stocks popular models like the Nike SB Dunk and is particularly recognized for its exclusive FTC Dunks, which have become iconic in the skateboarding community.
Upcoming & Recent Dunk SB Releases
Wizard of Oz
The “Wizard of Oz” Nike SB Dunk Low is a masterpiece of storytelling and skateboarding design. Inspired by the iconic film, the Wizard of Oz Dunks feature a multi-colored print that mimics the poppy field where Dorothy falls asleep. Details like the Nike SB branding on the tongues, the phrase “No place like home” debossed on the heel, and insoles showcasing the Wicked Witch of the West add to its unique charm. A standout feature is the tearaway upper, which reveals a bold red leather base beneath, reminiscent of Dorothy’s ruby slippers.
Supersonics
The Nike SB Dunk Low “Supersonics” pays tribute to Seattle’s beloved former NBA team. The sneaker captures the team’s vibrant 1990s jersey colors with a green suede upper, red accents, and a bold yellow Swoosh. Finished with a white midsole and gum outsole, the design channels nostalgia while maintaining a skate-ready construction. The Supersonics Dunk showcases FTC’s ability to connect cultural moments with skateboarding.
Dark Smoke Grey
For skaters seeking a sleek and understated option, the “Dark Smoke Grey” Nike SB Dunk Low delivers. With a black suede base, contrasting grey overlays, and a gum outsole, this sneaker balances style with practicality. Features like the padded mesh tongue and Zoom Air insole ensure maximum comfort and performance, making it a favorite for skaters who value both form and function.
RETAIL STORES
San Francisco
FTC’s flagship store opened in 1994 in San Francisco’s Haight-Ashbury district, a neighborhood rich in countercultural history. This location quickly became a central hub for skateboarders, offering a curated selection of gear and apparel while fostering a strong sense of community. The San Francisco store remains a cornerstone of FTC’s operations, embodying the brand’s dedication to skateboarding culture.
New York City
Expanding its presence, FTC opened a store in New York City’s East Village. This location brought FTC’s unique ethos to the East Coast, providing skaters with a dedicated space to access exclusive gear and connect with like-minded individuals.
INTERNATIONAL EXPANSION
Tokyo
FTC’s Tokyo store is located in the busy Shibuya district, a prime location that perfectly complements the city’s vibrant skateboarding scene. The Tokyo location reflects FTC’s ability to integrate into diverse urban landscapes while staying true to its roots.
Nagoya
The Nagoya store serves as another important hub for FTC’s expansion in Japan. It provides a dedicated space for local skateboarders to access FTC’s signature products and connect with the broader skateboarding community.
Osaka
In Osaka, FTC continues its mission of spreading skateboarding culture globally. The store caters to the needs of local skaters, offering premium gear and fostering a supportive environment.
FTC has come a long way from its humble beginnings in the back of a ski and tennis shop. Through its impactful collaborations, iconic sneaker releases, and expansion into global markets, the brand has firmly established itself as a leader in skateboarding culture.
